FMCG Gurus – Soft Drink Trends in Spain – Country Report 2024
Report Description:
Our Soft Drinks report explores consumer insights into consumption habits, perceptions around functional beverages, nutritional labeling, sustainability, and more. In addition, the report examines consumer attitudes toward better-for-you and free-from claims.
This report will look at the following areas:
- The proportion of consumers who say they drink certain types of beverages daily or weekly.
- Perceptions around nutritional labelling when choosing certain types of beverages and the specific nutritional information that consumers check for.
- The features that consumers think makes a beverage more premium or higher quality.
- The most appealing claims in certain soft drink categories.
- The reasons why consumers turn to certain beverages.
- The kinds of benefits consumers associate with botanical ingredients.
- Perceptions around sustainability claims on beverages.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the soft drinks market by using consumer insights to suggest opportunities and innovation for the future.
- Claims: Reveals the claims consumers want to see when considering different types of soft drinks. Including the claims, health benefits, and sustainability pledges they find appealing.
Files included in this report:
Soft-Drink-Trends-in-Spain-Country-Report-2024.pdf
Soft-Drink-Trends-in-Spain-Country-Report-2024.pptx