SESSION ONE: 17-11-2020 START TIME: 9:00 AM GMT DURATION: 60 Minutes
SESSION TWO: 18-11-2020 START TIME: 5:00 PM GMT DURATION: 60 Minutes
Webinar Description: (25-minute FMCG Gurus presentation / 25-minute Chr. Hansen Natural Colors presentation / 10-minute Q&A)
FMCG Gurus Presentation:
This presentation will examine the current state of the plant meat market, understanding what are the key factors driving the growth of the market and how these trends will evolve in the future. In addition to this, the presentation will examine how consumer misconceptions surrounding the healthiness of the market is something that could cause a future backlash, and how the industry can look to prevent this.
|Help develop effective strategies to capitalize on the growing demand for plant-based meat alternatives.|
|Understand what claims are important to consumers when seeking out products and how to respond to this.|
|Understand the potential backlash that the plant-based meat alternatives market faced, and how this can be addressed.|
Chr. Hansen Natural Colors Presentation:
Meat analogues are heavily dependent on color and other ingredients to offer consumers a “like meat” experience. The presentation will explore why this is, with focus on the importance of using natural colors to meet particularly the flexitarians’ consumer preferences. We’ll offer basic knowledge and nuances about colors from natural sources as well as our insights about the next generation of plant-based meat.
|Understand how your choice of color can be part of the problem or part of the solution.|
|Learn the basics about colors from natural sources.|
|Glimpse the future of plant-based meats.|
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
As Head of Marketing Communications at Chr. Hansen Natural Colors, Wendy’s days are filled interacting with scientists and other colleagues to create engaging content for the food ingredients business. With a background in food manufacturing, Wendy is passionate about the importance of brand integrity and positioning.