FMCG Gurus & FrieslandCampina Ingredients Webinar
FMCG Gurus & FrieslandCampina Ingredients Present:
Innovate with Plant-Based Omega-3 for Cognitive Wellness – Bridging the Latest Consumer & Scientific Insights (APAC)
DATE:
27 September 2023
START TIME:
08:00 AM BST / 03:00 PM SGT
DURATION:
60 Minutes
FORMAT: Round Table Discussion
Presentation Description:
In our post-COVID-19 world, consumers are increasingly proactive in managing their well-being. In fact, 54% of consumers in the Asia-Pacific region have adopted a more proactive, long-term approach to their health over the last 2 years. Busy lifestyles and unprecedented global, political, and economic challenges negatively impact our collective well-being. With rising consumer stress and anxiety levels, the need for nutritional, scientifically substantiated solutions that support cognitive function and mental well-being is crystal clear.
For many consumers, Omega-3, especially DHA, is synonymous with cognitive health. Yet, plant-based sources like algae, a plant-based alternative, remain lesser-known for their benefits.
In this roundtable discussion, experts will share the latest consumer insights in cognitive health, and APAC plant-based Omega-3 market trends and identify key consumer demographics for this essential ingredient. We will discuss emerging science highlighting the importance of Omega-3 in everyday life and its role in anxiety, stress, sleep, and mood. We will reveal the efficacy of algae-based Omega-3 compared to fish-based sources and explore innovative application possibilities for your brand that meet APAC consumer demands.
3 Key Learning Points:
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Unlock the potential of microencapsulated plant-based Omega-3s with versatile application forms and an exceptional sensory profile, designed to attract health-conscious consumers. |
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Delve into the latest cognitive wellness consumer trends and plant-based Omega-3 market opportunities in the APAC region. |
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Uncover emerging scientific insights into the cognitive benefits of Omega-3. |
Speakers:
Mike Hughes
Head of Research and Insight
FMCG Gurus
Mike Hughes is a passionate research and analysis expert with over 16 years’ experience. His knowledge spans across the entire food and drink spectrum and with a business degree from the Manchester Metropolitan University (UK), Hughes’ ability to analyse and qualify data is unmatched.
Kaitlin Roke
Director of Scientific Communications and Outreach, Global Organization for EPA and DHA Omega-3s
Kaitlin Roke is GOED's Director of Scientific Communication and Outreach. Kaitlin has been with the company for 2 years full-time and a prior 2 years part-time and oversees GOED’s Clinical Study Database, a tool to review EPA and DHA science more effectively than ever before. Kaitlin also participates in seminars and webinars in person and virtually, discussing the historical and emerging science related to EPA and DHA omega-3s. Kaitlin previously worked in health and nutrition positions across industry, trade, and government. Kaitlin’s PhD work focused on EPA and DHA omega-3s, including data analysis, analytical experiments, surveys, and focus groups, and running several clinical trials.
Speakers:
Yuliya Borre, Ph.D.
Sr. Global Marketing Manager - Biotis® Brain Health, FrieslandCampina Ingredients
A scientist and marketing manager with a passion for brain health, Yuliya has over 15 years of experience in pre-/clinical and scientific aspects of therapeutics product development lifecycle. Yuliya is driven by making an impact on human health in a sustainable manner, and her passion for merging science with business continues to drive transformative advancements in the Brain Health category.
Ellen Schutt
Executive Director,
Global Organization of EPA and DHA Omega-3s
Ellen Schutt is the Managing Director of GOED, the Global Organization for EPA and DHA Omega-3s. Ellen has been with the company for 12 years and oversees all aspects of the organization’s mission to increase consumption of EPA and DHA omega-3s as well as to protect the category by ensuring GOED members are manufacturing quality products that consumers can trust. Ellen previously directed GOED’s communications strategy for industry and consumers and was instrumental in organizing a successful consumer education campaign in 2015. With 20+ years of experience in the natural products industry, Ellen is the former editor of Nutraceuticals World magazine, an industry trade publication, and the owner of Schutt Solutions, a consulting business focused on supporting growth in the dietary supplement industry.