FMCG Gurus & NutriLeads Present
FMCG Gurus & NutriLeads Present:
Unlocking New Insights from the Gut Microbiome
DATE:
13th November 2024
START TIME:
16:00 CET
DURATION:
55 Minutes (15 Minute FMCG Gurus Presentation | 30 Minute NutriLeads & Amare Presentation | 10 Minute Q&A)
Presentation Description:
The prebiotic market continues to grow, as consumers take a proactive approach to wellness and place a high level of emphasis on proactively addressing their digestive health and immunity – a trend that will intensify as more becomes known about the gut microbiome. This presentation will examine consumer awareness, understanding, and usage of prebiotics, and what opportunities exist within the market. We will also take a deeper dive into what prebiotics are, how they work and why fiber structure matters. We’ll also dive into some new data in the gut microbiome space. Finally, we will provide a perspective from the consumer products manufacturing side.
What you will learn:
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Evaluate how consumers are taking a proactive approach to health, and what this means for the prebiotics market. |
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Determine what the key reasons are for purchasing prebiotics and what claims on products are most influential on purchasing habits. |
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Understand what can be done to educate consumers more about prebiotics and the role they play in facilitating a healthy lifestyle. |
Speakers:
Mike Hughes
Head of Research & Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Sue McKay, Ph.D.,
Nutrition & Health Manager, NutriLeads®
Dr. Sue Mckay is responsible for the research and development of scientific evidence to support the launch of BeniCaros® and other NutriLeads’ health ingredients. Previously, she worked as Nutrition and Health Manager for Upfield (now Flora Group) and in various R&D roles in the Nutrition & Health department of Unilever. Dr. McKay obtained her Ph.D. at Erasmus University Rotterdam and held post doc positions at the University of Utrecht and the University of Groningen.
Shawn Talbott, Ph.D.,
CSO, Amare Global®
Dr. Shawn Talbott is responsible for Amare’s research, development and product formulation. Dr. Shawn leads all aspects of the development of new product formulations and specifications, as well as clinical and experimental research, product claims substantiation and technical support. His unique ability to explain complex terminology in simple terms helps people understand the science behind new and existing products. His 20+ years of experience developing nutritional products that have generated more than $1 Billion in sales has all led to him finding his true passion at Amare — using his skills and experience to help people feel better through improved mental wellness and psychological vigor (mental acuity, physical energy and total performance).
