FMCG Gurus - Packaging Trends
Three Essential Trends To Evaluate
Consumer attitudes towards packaging are constantly evolving and this is something that is furthered by the wide-ranging and long-lasting implications of COVID-19. This resource examines three essential areas of packaging in influencing consumer purchasing habits, examining key issues relating to sustainability, safety, functionality and experience and how packaging can help prompt buying and shape perceptions around value for money. Consumers have more opinions towards packaging than ever before, simultaneously being more conscious about the impact that it can have on sustainability and health whilst at the same time, expecting packaging to be able to align with ever evolving need states.
