This report evaluates attitudes and behaviors towards the natural formulation and free-from claims in the North American food and drink industry from a demographic perspective. The report analyzes what claims are more influential on purchasing behavior, motivations for seeking out natural products and the role that nutritional label has on purchasing habits.
Files included in this report:
FMCG-Gurus-Clean-Label-Naturalness-Consumer-Cohort-Trends-North-America-2021.pdf
FMCG-Gurus-Clean-Label-Naturalness-Consumer-Cohort-Trends-North-America-2021.pptx