FMCG Gurus -FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

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FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

 Geographies: North America, USA  Industries: Clean Label & Naturalness, Taste & Nutrition  Published Date: 2023

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FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

Report Description:

This report explores consumer perceptions and behaviors around clean labels on food and drink packaging. The report offers insight into consumers’ changing approaches to their health, through their diets and lifestyle choices. Our findings explore the kinds of natural and authentic claims and labeling that appeal to consumers when choosing between food and drink products.

This report will look at the following areas:

  • Consumer awareness around the phrase “clean label” and thoughts on what consumers associate this phrase with.
  • Attitudes and behaviors toward the naturalness of food and drink and how important consumers deem this.
  • Product categories that are most important to consumers in terms of naturalness.
  • How perceptions of value are shaped for food and drink, exploring the importance of natural coloring in food and drink and organic ingredients.
  • Consumer attitudes towards regenerative farming and agriculture, and their perceptions of brands who are involved in this.
  • Consumer attentiveness to ingredient listings. This includes the extent to which consumers are using methods of avoidance and moderation when buying food and drink products, which align with the health-conscious approach from many consumers.
  • Insights into the most influential claims to consumers when choosing between food and drink.
  • The challenges consumers are facing when reading nutritional labelling and the ways that brands can improve this.

Report Answers:

  • Consumer awareness around the phrase “clean label” and thoughts on what consumers associate this phrase with.
  • Attitudes and behaviors toward the naturalness of food and drink and how important consumers deem this.
  • Product categories that are most important to consumers in terms of naturalness.
  • How perceptions of value are shaped for food and drink, exploring the importance of natural coloring in food and drink and organic ingredients.
  • Consumer attitudes towards regenerative farming and agriculture, and their perceptions of brands who are involved in this.
  • Consumer attentiveness to ingredient listings. This includes the extent to which consumers are using methods of avoidance and moderation when buying food and drink products, which align with the health-conscious approach from many consumers.
  • Insights into the most influential claims to consumers when choosing between food and drink.
  • The challenges consumers are facing when reading nutritional labelling and the ways that brands can improve this.

How this will help -Clean Label Trends:

  • Monitor the continued evolution of the clean label market and what claims are most likely to shape perceptions that products are deemed to be green and clean.
  • Promote the benefits associated with real and authentic food and drink and what free-from claims consumers most like to see on product packaging.
  • Identify opportunities and barriers that exist from a labeling perspective and the role that nutritional information plays when choosing food and drink.

Files included in this report:

  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pdf
  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Clean Label Trends in USA – Country Report – 2023

Report Description:

This report explores consumer perceptions and behaviors around clean labels on food and drink packaging. The report offers insight into consumers’ changing approaches to their health, through their diets and lifestyle choices. Our findings explore the kinds of natural and authentic claims and labeling that appeal to consumers when choosing between food and drink products.

This report will look at the following areas:

  • Consumer awareness around the phrase “clean label” and thoughts on what consumers associate this phrase with.
  • Attitudes and behaviors toward the naturalness of food and drink and how important consumers deem this.
  • Product categories that are most important to consumers in terms of naturalness.
  • How perceptions of value are shaped for food and drink, exploring the importance of natural coloring in food and drink and organic ingredients.
  • Consumer attitudes towards regenerative farming and agriculture, and their perceptions of brands who are involved in this.
  • Consumer attentiveness to ingredient listings. This includes the extent to which consumers are using methods of avoidance and moderation when buying food and drink products, which align with the health-conscious approach from many consumers.
  • Insights into the most influential claims to consumers when choosing between food and drink.
  • The challenges consumers are facing when reading nutritional labelling and the ways that brands can improve this.

Report Agenda and Insights available:

Defining Clean Label
  • [CN607] Have you heard of the phrase “clean label” before when it comes to food and drink? Please select the answer that best fits - 2021, 2020, 2019, 2023
  • [CN450] What do you think a clean label product is? Please select all that apply - 2021, 2020, 2019, 2023
  • [CN605] Why is it important that groceries are 100% natural? Please select all of the answers that best fit - 2021, 2020, 2019, 2023
  • [CN194] We would now like you to think about natural food and drink. How important is it to you that groceries are 100% natural? Please select the answer that best fits - 2021, 2020, 2019, 2023
  • [CN632] In which product categories do you believe natural claims are important? Please select all that apply - 2023
  • [CN791] What does the word “natural” mean to you when it comes to food and drink? Please select all that apply - 2021, 2020, 2019, 2023
  • [CN510] We would now like you to think specifically about coloring used in food and drink products. How important is it that coloring used in food and drink is natural? - 2021, 2020, 2019, 2023
  • [CN036] We would like to ask you if the following associations with such coloring is an issue to you? Please select the answer that best fits We would now like to ask you about groceries where the product’s color comes from concentrated fruit, vegetable or plant juice Such forms of coloring are said to be 100% natural and can be consumed as an ingredient on their own - 2021, 2020, 2019, 2023
Clear Label Packaging
  • [CN068] Do you understand what makes a food or drink product organic? - 2021, 2020, 2019, 2023
  • [CN500] In order for a product to be classified as organic, do you think all the ingredients have to be classified as organic or just some of the ingredients? Please select the answer that best fits - 2021, 2020, 2019, 2023
  • [CN814] Will you trust a company/brand more if they are doing Regenerative farming/Agriculture?  This is classified as farming that ensures soil, water, land, and natural resources are protected, whilst minimizing/eliminating carbon emissions - 2023
  • [CN864] Why would you trust them more? Please select all that apply - 2023
  • [CN195] How often do you do the following when buying food and drink? - 2021, 2020, 2019, 2023
  • [CN314] To what extent do you agree with the statement “Over the last twelve months, I have been more attentive to the ingredient listings on food and drink products that I buy” - 2021, 2023
  • [CN892] Why have you been more attentive to ingredient listings on food and drink? Please select all that apply - 2021, 2023
Actionable Recommendations
  • [CN701] What types of claims do you like to see on product packaging? Please select all that apply - 2021, 2023
  • [CN996] To what extent do you agree with the following statement: I am interested in the nutritional information on food and drink packaging - 2023
  • [CN331] To what extent do you agree with the following statement “nutritional information on food and drink packaging is easy to understand” - 2021, 2023
  • [CN735] To what extent do you agree with the following statement “nutritional information on food and drink could be made simpler” - 2021, 2023
  • [CN038] Are you concerned about “hidden” ingredients in food and drink that is disguised via complex labeling? - 2021, 2023

Files included in this report:

  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pdf
  • FMCG-Gurus-Clean-Label-Trends-in-the-USA-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.