FMCG Gurus – Cognitive Health Trends in Vietnam – Country Report – 2023
This report explores the cognitive health trends in Vietnam. The report offers insight into consumer behaviors and attitudes towards various types of cognitive health products, and the changing shopping habits and motivations around these products. Our findings explore the kinds of claims, product formats, and sources of information that consumers find appealing. In addition, our findings actionable recommendations for brands operating in the cognitive health market.
This report will look at the following areas:
- Insights into consumer behaviors and attitudes towards cognitive health.
- The proportion of consumers who recgonize the link between cognitive health and overall health.
- The top product categories where consumers like to see claims around products improving cognitive health.
- The proportion of consumers who suffer from cognitive health problems and the steps they have taken to improve this.
- The reason behind why consumers are interested in improving their brain health.
- Consumer perceptions around the most influential sources of information when researching about brain health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the world of cognitive health by using consumer insights to suggest opportunities and innovation for the future.
- Claims: What claims consumers want to see when considering different types of cognitive health products. Including what ingredients, they find appealing and health areas they most want to address.
Files included in this report: