FMCG Gurus – Digestive Health in EMEA – Regional Report 2022
Report Description
This report explores consumer attitudes and behaviors towards improving their digestive health over the next twelve months and the reasons for this. The report examines the categories and claims that consumers would like to see around the aiding of digestive health on products. We provide insights into the top five ingredients that consumers associate with aiding digestive health. In addition, our findings explore consumer perceptions and awareness around the gut microbiome and recommendations for brands in response to this.
This report will look at the following areas:
- Insights into consumers’ plans to improve various areas of their health over the next twelve months and the reasons for this.
- Consumer awareness around the gut microbiome and recommendations for brands in response to this.
- Consumer attitudes towards their digestive health, including how satisfied they are with this area of health and the extent consumers would like to know more information about how to improve their digestive health.
- The categories consumers would like to see with claims around the aiding of digestive health.
- Insights into the products consumers have turned to in the last twelve months to maintain healthy digestion.
- The trends in certain digestive health issues that consumers are experiencing.
- Certain steps that consumers have adopted to address their digestive health problems, as well as detail into the dietary habits that they have changed/improved.
- The benefits that consumers would like to obtain from food and drink or nutritional supplements that will aid their digestive health.
- The most trusted sources consumers turn to when seeking out information about digestive health.
- The top five ingredients that consumers associate with aiding digestive health.
Files included in this report:
FMCG-Gurus-Digestive-Health-Regional-Report-EMEA-2022.pdf
FMCG-Gurus-Digestive-Health-Regional-Report-EMEA-2022.pptx