FMCG Gurus -FMCG Gurus – Digestive Health – Regional Report – EMEA 2022

FMCG Gurus – Digestive Health – Regional Report – EMEA 2022

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FMCG Gurus – Digestive Health – Regional Report – EMEA 2022

 Geographies: Africa, Denmark, Europe, France, Germany, Italy, Middle East, Netherlands, Poland, Regional, Saudi Arabia, Serbia, Slovenia, South Africa, Spain, Sweden, Turkey, UAE, UK  Industries: Digestive Health, Healthy Ageing  Published Date: 2022

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FMCG Gurus – Digestive Health in EMEA – Regional Report 2022

Report Description 

This report explores consumer attitudes and behaviors towards improving their digestive health over the next twelve months and the reasons for this. The report examines the categories and claims that consumers would like to see around the aiding of digestive health on products. We provide insights into the top five ingredients that consumers associate with aiding digestive health. In addition, our findings explore consumer perceptions and awareness around the gut microbiome and recommendations for brands in response to this.

This report will look at the following areas:

  • Insights into consumers’ plans to improve various areas of their health over the next twelve months and the reasons for this.
  • Consumer awareness around the gut microbiome and recommendations for brands in response to this.
  • Consumer attitudes towards their digestive health, including how satisfied they are with this area of health and the extent consumers would like to know more information about how to improve their digestive health.
  • The categories consumers would like to see with claims around the aiding of digestive health.
  • Insights into the products consumers have turned to in the last twelve months to maintain healthy digestion.
  • The trends in certain digestive health issues that consumers are experiencing.
  • Certain steps that consumers have adopted to address their digestive health problems, as well as detail into the dietary habits that they have changed/improved.
  • The benefits that consumers would like to obtain from food and drink or nutritional supplements that will aid their digestive health.
  • The most trusted sources consumers turn to when seeking out information about digestive health.
  • The top five ingredients that consumers associate with aiding digestive health.

Files included in this report:

  • FMCG-Gurus-Digestive-Health-Regional-Report-EMEA-2022.pdf
  • FMCG-Gurus-Digestive-Health-Regional-Report-EMEA-2022.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Digestive Health in EMEA – Regional Report 2022

Report Description 

This report explores consumer attitudes and behaviors towards improving their digestive health over the next twelve months and the reasons for this. The report examines the categories and claims that consumers would like to see around the aiding of digestive health on products. We provide insights into the top five ingredients that consumers associate with aiding digestive health. In addition, our findings explore consumer perceptions and awareness around the gut microbiome and recommendations for brands in response to this.

This report will look at the following areas:

  • Insights into consumers’ plans to improve various areas of their health over the next twelve months and the reasons for this.
  • Consumer awareness around the gut microbiome and recommendations for brands in response to this.
  • Consumer attitudes towards their digestive health, including how satisfied they are with this area of health and the extent consumers would like to know more information about how to improve their digestive health.
  • The categories consumers would like to see with claims around the aiding of digestive health.
  • Insights into the products consumers have turned to in the last twelve months to maintain healthy digestion.
  • The trends in certain digestive health issues that consumers are experiencing.
  • Certain steps that consumers have adopted to address their digestive health problems, as well as detail into the dietary habits that they have changed/improved.
  • The benefits that consumers would like to obtain from food and drink or nutritional supplements that will aid their digestive health.
  • The most trusted sources consumers turn to when seeking out information about digestive health.
  • The top five ingredients that consumers associate with aiding digestive health.

Report Agenda and Insights available:

Attitudes and Behaviors
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022
  • [PRE018] Are you aware about bacteria that exists within the digestive system? - 2022
  • [DH506] To what extent do you agree with the following statements? - 2022
  • [DH506] To what extent do you agree with the following statements? - 2022
  • [DH472] In what categories do you like to see claims around products actively improving digestive health? - 2022
  • [DH119] Have you turned to any of the following products in the last twelve months to maintain healthy digestion? Please select all that apply - 2022
  • [DH777] Do you suffer from any of the following health problems? Please select all that apply - 2022
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2022
  • [DH207] You state that you have changed your diet. What changes did you make? Please select all that apply - 2022
  • [DH180] Why are you interested in improving digestive health? Please select all that apply - 2022
  • [DH255] What benefits would you like to obtain from food and drink or nutritional supplements that aid your digestive health? Please select all that apply
Actionable Recommendations
  • [DH214] We would now like you to think about your digestive health overall. How influential are the following sources when it comes to finding out information about digestive health? - 2022

Files included in this report:

  • FMCG-Gurus-Digestive-Health-Regional-Report-EMEA-2022.pdf
  • FMCG-Gurus-Digestive-Health-Regional-Report-EMEA-2022.pptx
  • If you are a user, click here to login and download the report.