FMCG Gurus - FMCG Gurus – Foodservice Strategies to Adopt in a Recessionary Environment – Global Report 2023

FMCG Gurus – Foodservice Strategies to Adopt in a Recessionary Environment – Global Report 2023

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FMCG Gurus – Foodservice Strategies to Adopt in a Recessionary Environment – Global Report 2023

 Geographies:  Global  Industries: Foodservice  Published Date:  2023

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FMCG Gurus – Foodservice Strategies to Adopt in a Recessionary Environment – Global Report in 2023

Report Description

After the impact of the pandemic, the food service sector faces a new challenge in the form of economic uncertainty and price rises, which are impacting consumer confidence and spending habits. This report identifies four key strategies that the industry can adopt over the next 12/24 months – Direct to Consumer, Focus on Occasion, Brand Identity, and Affordable Indulgence – to target consumers who are becoming more budget-orientated, by leveraging value as opposed to cost-cutting.

This report will look at the following areas:

  • How are consumption habits changing within the foodservice channel due to rising prices?
  • How can the industry best respond to these changes without engaging in aggressive discounting?
  • What can the foodservice industry do to encourage trade-up?
  • What channels and need states must the industry target in 2023?

How this will help - Foodservice Strategies to Adopt in a Recessionary Environment - Global Report 2023:

  • Develop strategies in a recessionary environment that help reduce price sensitivity and focus on experience and differentiation.
  • Establish what key innovations consumers like to see within the foodservice channel from a taste, nutrition, and sustainability perspective.
  • Help establish brand identity in the high street and how outlets can effectively leverage the concept of affordable indulgence.

Files included in this report:

  • FMCG-Gurus-Foodservice-Strategies-to-Adopt-in-a-Recessionary-Environment-Global-Report-2023.pdf
  • FMCG-Gurus-Foodservice-Strategies-to-Adopt-in-a-Recessionary-Environment-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Foodservice Strategies to Adopt in a Recessionary Environment – Global Report in 2023

Report Description

After the impact of the pandemic, the food service sector faces a new challenge in the form of economic uncertainty and price rises, which are impacting consumer confidence and spending habits. This report identifies four key strategies that the industry can adopt over the next 12/24 months – Direct to Consumer, Focus on Occasion, Brand Identity, and Affordable Indulgence – to target consumers who are becoming more budget-orientated, by leveraging value as opposed to cost-cutting.

This report will look at the following areas:

  • How are consumption habits changing within the foodservice channel due to rising prices?
  • How can the industry best respond to these changes without engaging in aggressive discounting?
  • What can the foodservice industry do to encourage trade-up?
  • What channels and need states must the industry target in 2023?

Report Agenda and Insights available:

Cost-of-Living Strategies
  • [FS257] Are you concerned about rising living costs in the country that you live? - 2022
  • [FS893] Do you feel that your household has adequate financial savings? - 2022
  • [FS371] In the last six months, have you made any changes to your spend or activity when eating and drinking in locations out-of-home?
  • [FS889] How do you think your spending will change over the next month when eating and drinking in locations out-of-home?
Direct-to-Consumer
  • [FS624] What factors are important when choosing what foodservice channels to visit? Please select all that apply - 2022
  • [FS987] Traditionally, why do you visit foodservice channels in the morning or mid-morning? Please select all that apply
  • [FS252] Traditionally, why do you visit foodservice channels at lunch or in the afternoon? Please select all that apply
  • [FS964] Traditionally, why do you visit foodservice channels at dinner or in the evening? Please select all that apply
Focus on Occasions
  • [FS160] How appealing do you find the following? Please select the answer that best fits - 2022
  • [FS427] What do you think makes a foodservice outlet trustworthy? Please select all that apply - 2022
Brand Identity
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past
  • [FS979] What do you think makes a foodservice outlet premium? Please select all that apply
Affordable Indulgence
  • [FS759] How often do you visit a foodservice outlet for snacking purposes? I.e. not for a main meal but for a snack to keep you going - 2023
Actions & Recommendations
  • [FS504] How often do you seek out “happy hour” style promotions in foodservice outlets? (By this we mean products positioned around offering you a considerable discount). Please select the answer that best fits - 2022
  • [FS582] What changes have you made? Please select all the answers that apply - 2022

Files included in this report:

  • FMCG-Gurus-Foodservice-Strategies-to-Adopt-in-a-Recessionary-Environment-Global-Report-2023.pdf
  • FMCG-Gurus-Foodservice-Strategies-to-Adopt-in-a-Recessionary-Environment-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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