FMCG Gurus - FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

  • EUR (€)
  • GBP (£)
  • USD ($)

FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

 Geographies:  Global  Industries: Category Insight, Chocolate, Health and Wellness  Published Date:  2023

Buy Now for £2400

FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards health and wellness in the chocolate market. The report offers insight into functional ingredients and ethical wellness in the chocolate industry, followed by consumers’ challenges and behaviors regarding these topics. Our findings explore the impact of comfort and escapism as well as natural and pure when it comes to seeking out chocolate products.

This report will look at the following areas:

  • Insights into notions of natural and pure in chocolate products and the kinds of natural product claims which appeal to consumers.
  • The types of functional ingredients and claims consumers are seeking out to boost their energy levels and to aid other areas of health.
  • Consumer attitudes and behaviors regarding probiotic claims.
  • Plant-based diets and consumer perceptions around these types of products.
  • Consumer concerns around sustainability and whether shopping habits are influenced by this or not.
  • Notions of comfort, escapism and nostalgia and insights into the types of flavors consumers like to see.

How this will help - Health & Wellness in the Chocolate Market:

  • Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
  • Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
  • Identify how brands within the sector can enhance emotional wellness and mood in a guilt- free manner by targeting those consumers seeking out moments of escapism.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Health & Wellness in the Chocolate Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards health and wellness in the chocolate market. The report offers insight into functional ingredients and ethical wellness in the chocolate industry, followed by consumers’ challenges and behaviors regarding these topics. Our findings explore the impact of comfort and escapism as well as natural and pure when it comes to seeking out chocolate products.

This report will look at the following areas:

  • Insights into notions of natural and pure in chocolate products and the kinds of natural product claims which appeal to consumers.
  • The types of functional ingredients and claims consumers are seeking out to boost their energy levels and to aid other areas of health.
  • Consumer attitudes and behaviors regarding probiotic claims.
  • Plant-based diets and consumer perceptions around these types of products.
  • Consumer concerns around sustainability and whether shopping habits are influenced by this or not.
  • Notions of comfort, escapism and nostalgia and insights into the types of flavors consumers like to see.

Table of Contents:

Introduction
Natural and Pure
  • The proportion of consumers who purchase chocolate say they find "less sugar" claims appealing.
  • The proportion of consumers who associate a healthy diet with the avoidance and moderation of certain dietary evils.
  • The proportion of consumers who plan to improve their waistlines over the next twelve months.
  • How appealing are the following claims if related to the following type of products?
  • The proportion of consumers who say they are concerned about hidden ingredients in food and drink.
  • The proportion of consumers who say they have become more attentive to ingredient listings over the last twelve months.
  • The proportion of consumers who believe nutritional labeling could be simplified.
  • Do you prefer dairy or vegetable fat in chocolate products?
  • The proportion of consumers who purchase chocolate and find vegan-friendly claims appealing when buying.
  • The proportion of consumers who purchase chocolate and find lactose-free claims appealing when buying.
  • The proportion of consumers who have avoided specific foods such as gluten and lactose to improve their digestive health over the last six months.
  • The proportion of consumers who say they are dissatisfied with their digestive health.
  • The proportion of consumers who associate a healthy diet with monitoring calorie content.
  • The proportion of consumers who associate a healthy diet with eating a variety of food and drink products – including the occasional treat – in moderation.
  • The proportion of consumers who are currently on a diet specifically to lose weight.
  • The proportion of consumers who say no fully being aware about how much sugar is in a product or what the calorie count is can be a challenge when trying to lose weight.
    • Functional Ingredients
  • The proportion of consumers who say they plan to boost their energy levels over the next twelve months.
  • The proportion of consumers who eat chocolate in the afternoon for an energy boost.
  • The proportion of consumers who associate protein with helping boosting energy levels.
  • The proportion of consumers who purchase chocolate that say they high protein claims are appealing when buying products
  • How appealing are the following claims if related to the following type of products?
  • The proportion of consumers who say they have purchased functional chocolate in the last twelve months
  • The proportion of consumers who purchase functional chocolate that find claims around supporting digestive health appealing.
  • The proportion of consumers who say they have purchased a probiotic in the last twelve months.
  • The proportion of consumers who say they have purchased a probiotic in chocolate format in the last twelve months.
  • The proportion of consumers who say they have heard of antioxidants.
  • The proportion of consumers who associate antioxidants with aiding cognitive health.
  • The proportion of consumers who are interested in improving their cognitive health even if not suffering from symptoms.
  • The proportion of consumers who say they are satisfied with their current cognitive health.
    • Ethical Wellness
  • Proportion of consumers who purchase chocolate that find plant-based claims appealing when buying products.
  • How would you describe your diet?
  • Proportion of consumers who purchase chocolate that say sustainability claims are important when buying products.
  • The proportion of consumers who say they are concerned about the following
  • Do you prefer vegetable fat or dairy in chocolate products?
  • Those who preferred dairy-free chocolate were asked the reasons why this was the case .
  • The proportion of consumers who say they are concerned about food waste.
  • The proportion of consumers who say they find upcycled ingredients appealing.
    • Comfort and Escapisim

    The proportion of consumers who say they turn to chocolate to relax and unwind.
    The proportion of consumers who plan to improve their mental well-being over the next twelve months
    The proportion of consumers who say they are interested in food, drink, and supplement products that help improve sleeping patterns.
    The proportion of consumers who say they are interested in food, drink, and supplement products that help improve sleeping patterns.
    The proportion of consumers who say they are interested in products that aid sleep health in chocolate format
    The proportion of consumers who say over the last twelve months, they have sought out products that remind them of the past and simpler times.
    How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past.
    The proportion of consumers who say they have purchased chocolate in pouches designed for sharing in the last twelve months.
    The proportion of consumers who agree that addressing cognitive and mental health is just as important as addressing my physical health.

    Actionable Recommendations

    Files included in this report:

    • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pdf
    • FMCG-Gurus-Health-Wellness-in-the-Chocolate-Market-Global-Report-2023.pptx

      • If you are a user, click here to login and download the report.

    Alternative Reports

    FMCG Gurus - Early Life Nutrition - Germany Report - 2023
    FMCG Gurus - Early Life Nutrition - France Report - 2023
    FMCG Gurus - Early Life Nutrition - China Report - 2023
    FMCG Gurus - Early Life Nutrition - Canada Report - 2023
    FMCG Gurus - Early Life Nutrition - Brazil Report - 2023