How this will help - Health & Wellness Trends in the Dairy Market:
- Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
- Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
- Learn to position products in a way that leverages the concept of guilt-free by promoting taste and nutrition simultaneously.
Files included in this report: