FMCG Gurus - FMCG Gurus – Health & Wellness Trends in the Dairy Market – Global Report 2023

FMCG Gurus – Health & Wellness Trends in the Dairy Market – Global Report 2023

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FMCG Gurus – Health & Wellness Trends in the Dairy Market – Global Report 2023

 Geographies:  Global  Industries: Category Insight, Dairy, Health and Wellness  Published Date:  2023

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How this will help - Health & Wellness Trends in the Dairy Market:

  • Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
  • Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
  • Learn to position products in a way that leverages the concept of guilt-free by promoting taste and nutrition simultaneously.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Trends-in-the-Dairy-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-Trends-in-the-Dairy-Market-Global-Report-2023.pptx
  • If you are a user, click here to login and download the report.

Table of Contents:

Coverage
Attitudes to Health
  • Overall, how do you rate your health?
  • What health areas are you looking to address?
  • Healthy Indulgence
  • What factors are important when buying dairy products?
  • Proportion of consumers who rate indulgent flavors as important when buying dairy products
  • Functional Ingredients and Claims
  • What health claims are influential when seeking out food and drink products?
  • Proportion of consumers who state that clinically proven claims/scientific evidence on packaging when seeking out products that have health-boosting claims is important
  • How appealing are the following claims in the following types of products?
  • In what categories do you like to see claims around products actively improving digestive health?
  • Proportion of consumers who state they turn to yogurt in order to boost their health.
  • Sustainability
  • Do you look for any of the following claims/ pledges when choosing dairy products?
  • Are you concerned about any of the following?
  • Product Examples
    Actions and Recommendations

    Files included in this report:

    • FMCG-Gurus-Health-Wellness-Trends-in-the-Dairy-Market-Global-Report-2023.pdf
    • FMCG-Gurus-Health-Wellness-Trends-in-the-Dairy-Market-Global-Report-2023.pptx
    • If you are a user, click here to login and download the report.