FMCG Gurus – Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers – Global Report – 2023
This report explores the health needs of male and female baby boomers. The report offers insight into baby boomers’ attitudes and behaviors towards their health. Our findings explore the kinds of food and drink, health claims, and sources baby boomers are seeking out to support their health for the long-term. In addition, our findings reveal actionable recommendations for brands in the health and wellness market when addressing baby boomers.
This report will look at the following areas:
- Insights into life expectancy levels and healthy life years in absolute value at birth.
- The proportion of baby boomers who deem themselves to have good health.
- The ways baby boomers measure and evaluate their health.
- The proportion of baby boomers who have adopted a proactive approach to health in the last two years and the reason their attitude to health has changed during this time.
- Insights into the various areas of well-being baby boomers would like to improve over the next twelve months.
- Consumer shopping habits regarding seeking out foods or beverages with added health benefits, and behaviors around researching ingredients that will boost health.
- Baby boomers’ perceptions around what defines a healthy diet, good immune health, and digestive health.
- The kinds of products baby boomers seek out to boost their health.
- The most appealing health claims when seeking out food and drink products, and how important baby boomers deem clinically-proven evidence to support these claims.
- Changing consumer behaviors in line with the cost-of-living crisis.
How this will help - Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers:
- Evaluate the attitudes and behaviors of Baby Boomers toward health and wellness by females and males.
- Identify what health goals female and male Baby Boomers have, what actions they are taking to address these goals, and how the industry can target them.
- Help develop strategies that help overcome some of the challenges that exist within the health and wellness market when targeting seniors.
Files included in this report: