FMCG Gurus - FMCG Gurus – Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers – Global Report – 2023

FMCG Gurus – Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers – Global Report – 2023

  • EUR (€)
  • GBP (£)
  • USD ($)

FMCG Gurus – Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers – Global Report – 2023

 Geographies:  Global  Industries: Health and Wellness  Published Date:  2023

Buy Now for £1800

FMCG Gurus – Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers – Global Report – 2023

Report Description:

This report explores the health needs of male and female baby boomers. The report offers insight into baby boomers’ attitudes and behaviors towards their health. Our findings explore the kinds of food and drink, health claims, and sources baby boomers are seeking out to support their health for the long-term. In addition, our findings reveal actionable recommendations for brands in the health and wellness market when addressing baby boomers.

This report will look at the following areas:

  • Insights into life expectancy levels and healthy life years in absolute value at birth.
  • The proportion of baby boomers who deem themselves to have good health.
  • The ways baby boomers measure and evaluate their health.
  • The proportion of baby boomers who have adopted a proactive approach to health in the last two years and the reason their attitude to health has changed during this time.
  • Insights into the various areas of well-being baby boomers would like to improve over the next twelve months.
  • Consumer shopping habits regarding seeking out foods or beverages with added health benefits, and behaviors around researching ingredients that will boost health.
  • Baby boomers’ perceptions around what defines a healthy diet, good immune health, and digestive health.
  • The kinds of products baby boomers seek out to boost their health.
  • The most appealing health claims when seeking out food and drink products, and how important baby boomers deem clinically-proven evidence to support these claims.
  • Changing consumer behaviors in line with the cost-of-living crisis.

How this will help - Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers:

  • Evaluate the attitudes and behaviors of Baby Boomers toward health and wellness by females and males.
  • Identify what health goals female and male Baby Boomers have, what actions they are taking to address these goals, and how the industry can target them.
  • Help develop strategies that help overcome some of the challenges that exist within the health and wellness market when targeting seniors.

Files included in this report:

  • FMCG-Gurus-Healthy-Ageing-versus-Healthy-Living-Addressing-the-Health-Needs-of-Baby-Boomers-Global-Report.pdf
  • FMCG-Gurus-Healthy-Ageing-versus-Healthy-Living-Addressing-the-Health-Needs-of-Baby-Boomers-Global-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Healthy Ageing vs Healthy Living: Addressing the Health Needs of Baby Boomers – Global Report – 2023

Report Description:

This report explores the health needs of male and female baby boomers. The report offers insight into baby boomers’ attitudes and behaviors towards their health. Our findings explore the kinds of food and drink, health claims, and sources baby boomers are seeking out to support their health for the long-term. In addition, our findings reveal actionable recommendations for brands in the health and wellness market when addressing baby boomers.

This report will look at the following areas:

  • Insights into life expectancy levels and healthy life years in absolute value at birth.
  • The proportion of baby boomers who deem themselves to have good health.
  • The ways baby boomers measure and evaluate their health.
  • The proportion of baby boomers who have adopted a proactive approach to health in the last two years and the reason their attitude to health has changed during this time.
  • Insights into the various areas of well-being baby boomers would like to improve over the next twelve months.
  • Consumer shopping habits regarding seeking out foods or beverages with added health benefits, and behaviors around researching ingredients that will boost health.
  • Baby boomers’ perceptions around what defines a healthy diet, good immune health, and digestive health.
  • The kinds of products baby boomers seek out to boost their health.
  • The most appealing health claims when seeking out food and drink products, and how important baby boomers deem clinically-proven evidence to support these claims.
  • Changing consumer behaviors in line with the cost-of-living crisis.

Report Agenda and Insights available:

Introduction & Overview ( 1 - 2 )
  • This report is based on FMCG Gurus Health and Wellness survey conducted in 2023
Attitudes to Health ( 3 - 10 )
  • The proportion of Baby Boomers who deem themselves to be in good health. - 2023
  • The proportion of Baby Boomers classified as taking a proactive approach to health. - 2023
  • The proportion of Baby Boomers who evaluate their health based on the following. - 2023
  • The proportion of Baby Boomers who have taken a more proactive approach to health within the last two years. - 2023
  • Why has your attitude to health changed over the last two years? - 2023
  • What areas of well-being would you like to improve over the next twelve months? - 2023
  • The proportion of Baby Boomers who actively look for foods or beverages with added health benefits. - 2023
  • The proportion of Baby Boomers who actively research different ingredients that can boost their health. - 2023
  • What do you believe defines good immune health? - 2023
  • What do you believe defines good digestive health? - 2023
Addressing Health ( 11- 17 )
  • What do you think constitutes a healthy diet? - 2023
  • Do you turn to any of the following products to boost your health? - 2023
  • What health claims are appealing when seeking out food and drink products? - 2023
  • How important are the following when seeking functional and fortified food and drink products? - 2023
  • The proportion of Baby Boomers who say that clinically proven/scientific evidence on packaging is important when seeking out products with health-boosting claims. - 2023
  • The proportion of Baby Boomers who say they will have to make changes to their health and wellness routines as a result of rising living prices. - 2023
Actionable Recommendations ( 14 - 15 )

Files included in this report:

  • FMCG-Gurus-Healthy-Ageing-versus-Healthy-Living-Addressing-the-Health-Needs-of-Baby-Boomers-Global-Report.pdf
  • FMCG-Gurus-Healthy-Ageing-versus-Healthy-Living-Addressing-the-Health-Needs-of-Baby-Boomers-Global-Report.pptx
  • If you are a user, click here to login and download the report.