FMCG Gurus - FMCG Gurus – Medical Nutrition in 2023 – Global Report

FMCG Gurus – Medical Nutrition in 2023 – Global Report

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FMCG Gurus – Medical Nutrition in 2023 – Global Report

 Geographies:  Global  Industries: Medical Nutrition  Published Date:  2023

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FMCG Gurus – Medical Nutrition – Global Report – 2023

Report Description:

This report explores consumer behaviors and attitudes when it comes to food, drink, dietary supplements, and medical nutrition products. The report provides analysis into certain health criteria and medical nutrition products. Our findings explore the barriers consumers face when it comes to medical nutrition. In addition, our findings reveal actionable recommendations for brands in the medical nutrition market when targeting consumers.

This report will look at the following areas:

  • Insights into the diagnosis of certain health issues among global consumers and the specific products prescribed or recommended by hospitals or healthcare professionals to aid recovery or manage health. Also, revealing whether these products were paid for by consumers, free or partially paid for by the health care system, or claiming parts or all back via healthcare insurance.
  • The reasons certain products are recommended to consumers and insights into the dosage and usage period of these products.
  • Consumer behaviors and preferences regarding different types of protein and omega sources.
  • The extent to which healthcare professionals explain the medical/health benefits and ingredients of recommended products.
  • The different levels of consumer understanding around the role of recommended products in their recovery of health problems and how informed consumers are about the duration needed to consume the products.
  • Insights into higher doses of certain nutrients compared to the average person and the information provided by healthcare professionals about the importance of certain components in diets.
  • The most appealing food and drink product attributes and claims to consumers.
  • Consumer perceptions around the ease of using food, drink, dietary supplements, medical nutrition products, and product packaging.
  • Consumer perceptions regarding the preferred flavors, textures, and product formats.
  • The proportion of consumers who suffered certain side effects from certain products.
  • The sources consumers turn to for finding nutritional food, drink, dietary supplements, and medical nutrition products.
  • Consumer attitudes around how food, drink, dietary supplements, and medical nutrition products can be improved.

How this will help - Medical Nutrition in 2023:

  • Develop strategies that help enable medical nutrition users to get maximum effectiveness from the products recommended.
  • Ensure that healthcare professionals are communicating vital information about products and health in general.
  • Focus on innovation from a formulation and sensory perspective to ensure that medical nutrition products are deemed compromise-free and easy to use.

Files included in this report:

  • FMCG-Gurus-Medical-Nutrition-in-2023-Global-Report.pdf
  • FMCG-Gurus-Medical-Nutrition-in-2023-Global-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Medical Nutrition – Global Report – 2023

Report Description:

This report explores consumer behaviors and attitudes when it comes to food, drink, dietary supplements, and medical nutrition products. The report provides analysis into certain health criteria and medical nutrition products. Our findings explore the barriers consumers face when it comes to medical nutrition. In addition, our findings reveal actionable recommendations for brands in the medical nutrition market when targeting consumers.

This report will look at the following areas:

  • Insights into the diagnosis of certain health issues among global consumers and the specific products prescribed or recommended by hospitals or healthcare professionals to aid recovery or manage health. Also, revealing whether these products were paid for by consumers, free or partially paid for by the health care system, or claiming parts or all back via healthcare insurance.
  • The reasons certain products are recommended to consumers and insights into the dosage and usage period of these products.
  • Consumer behaviors and preferences regarding different types of protein and omega sources.
  • The extent to which healthcare professionals explain the medical/health benefits and ingredients of recommended products.
  • The different levels of consumer understanding around the role of recommended products in their recovery of health problems and how informed consumers are about the duration needed to consume the products.
  • Insights into higher doses of certain nutrients compared to the average person and the information provided by healthcare professionals about the importance of certain components in diets.
  • The most appealing food and drink product attributes and claims to consumers.
  • Consumer perceptions around the ease of using food, drink, dietary supplements, medical nutrition products, and product packaging.
  • Consumer perceptions regarding the preferred flavors, textures, and product formats.
  • The proportion of consumers who suffered certain side effects from certain products.
  • The sources consumers turn to for finding nutritional food, drink, dietary supplements, and medical nutrition products.
  • Consumer attitudes around how food, drink, dietary supplements, and medical nutrition products can be improved.

Report Agenda and Insights available:

Coverage ( 1 - 2 )
  • This report is based on the following FMCG Gurus survey series: Medical Nutrition survey series 2023
Health Criteria & Products ( 3 - 11 )
  • Have you been diagnosed with any of the below, and has it negatively impacted your eating or digesting food in the last twelve months? - 2023
  • Were you prescribed or recommended any specific products by the hospital or any other healthcare professional to help with your recovery or to help manage your health? - 2023
  • When it comes to these products specifically positioned/formulated to address health issues/nutritional deficiencies and recover from illness? - 2023
  • What types of products were you recommended? - 2023
  • Why was the product recommended to for you? - 2023
  • Was it your decision to use this type of product overall? - 2023
  • Was it your decision to use the specific product/brand that you used? - 2023
  • How often were you told to take the next dosage of the product? - 2023
  • How long were you told to use these products for? - 2023
  • When it comes to protein products, what type of protein source do you prefer? - 2023
  • What kind of omega source do you prefer? Please select the answer that best fits. - 2023
Information ( 12 - 16 )
  • The proportion of users who said the health professional explained well/very well the medical/health benefits of the products they were recommended. - 2023
  • The proportion of users who said the health professional explained well/very well the benefits of the main ingredients used in the following products. - 2023
  • The proportion of users who said they were well informed about the duration and times that they needed to take the products. - 2023
  • The proportion of users who said they understood the role that products played in their recovery/management of the disease/ health problem they suffer from. - 2023
  • Have you been told you need a higher dosage of the following nutrients in your body compared to the average person? - 2023
  • Have you received any information from a healthcare professional about the importance of the following components in your diet? - 2023
  • Proportion of global users that say they are aware of how much protein they should have in their diet. - 2023
  • Proportion of global users that say they are aware of how much omega 3 they should have in their diet. - 2023
Product Analysis ( 17 - 23 )
  • Please now think about recommended food and drink products. What product attributes do you think are important when eating/drinking a product? - 2023
  • Please now think about recommended food and drink products specifically positioned/formulated to address health issues/nutritional deficiencies and recover from illness. How appealing are the following claims on products? - 2023
  • The proportion of users who said it was easy to use the following products. - 2023
  • Have you experienced any of the following difficulties with the packaging of recommended food and drink products? - 2023
  • When using recommended products how did you find the flavors available? - 2023
  • Which product format do you prefer? - 2023
  • Why do you prefer these product formats? - 2023
  • Thinking about recommended food products, what flavors/ textures would you like to see such products available in? - 2023
  • We would now like you to think about nutritional drinks specifically designed to help with recovery from illness and health. What drink texture do you like? - 2023
Barriers ( 24 - 29 )
  • The proportion of users who thought the following products were effective in helping them recover/manage their health problems. - 2023
  • The proportion of users who completed the recommended course of the following products. - 2023
  • You state that you didn't complete the recommended course of your products. Why was this? - 2023
  • The proportion of users who said they suffered side effects as a result of using the following products. - 2023
  • What were these side effects? - 2023
  • How influential are the following sources when it comes to finding nutritional food and drink/ Dietary supplements / medical nutrition products specifically designed to help with disease recovery and management? - 2023
  • How do you think food and drink/ dietary supplements supplement / medical nutrition products specifically designed to help with disease recovery and health can be improved? - 2023
Actionable Recommendation ( 30 - 31 )

Files included in this report:

  • FMCG-Gurus-Medical-Nutrition-in-2023-Global-Report.pdf
  • FMCG-Gurus-Medical-Nutrition-in-2023-Global-Report.pptx
  • If you are a user, click here to login and download the report.