FMCG Gurus - FMCG Gurus – Targeting At Home Premium Consumption Occasions During a Cost of Living Crisis – Global Report 2023

FMCG Gurus – Targeting At Home Premium Consumption Occasions During a Cost of Living Crisis – Global Report 2023

FMCG Gurus – Targeting At Home Premium Consumption Occasions During a Cost of Living Crisis – Global Report 2023

 Geographies:  Global  Industries: Consumer Insight, Cost of Living and Price Sensitivity  Published Date:  2023

Buy Now for £2400

FMCG Gurus – Targeting At Home Premium Consumption Occasions During a Cost of Living Crisis – 2023

Report Description

Across the globe consumers are not confident in the state of the economy, meaning more consumers will try to reduce spending by limiting their trips to food service outlets.

Considering the cost-of-living crisis, this report will examine:

  • Reduced out-of-home spending.
  • The opportunity for at-home premium occasions.
  • Consumer desire for nostalgic products.
  • Enhancing perceptions of value.

How this will help - Targeting At Home Premium Consumption Occasions During a Cost of Living Crisis :

  • Identify how the at-home market can capitalize on changing consumption habits within the foodservice channel by promoting the concept of affordable indulgence.
  • Determine what product attributes shape perceptions of value within the at-home food and drink market and what encourages trade-up in a recessionary environment.
  • Understand the changing role of the home from a socializing and escapism perspective, and what implications and opportunities this has for the food and drink industry.

Files included in this report:

  • FMCG-Gurus-Targeting-At-Home-Premium-Consumption-Occasions-During-a-Cost-of-Living-Crisis-Global-Report-2023.pdf
  • FMCG-Gurus-Targeting-At-Home-Premium-Consumption-Occasions-During-a-Cost-of-Living-Crisis-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Targeting At Home Premium Consumption Occasions During a Cost of Living Crisis – 2023

Report Description

Across the globe consumers are not confident in the state of the economy, meaning more consumers will try to reduce spending by limiting their trips to food service outlets.

Considering the cost-of-living crisis, this report will examine:

  • Reduced out-of-home spending.
  • The opportunity for at-home premium occasions.
  • Consumer desire for nostalgic products.
  • Enhancing perceptions of value.

Table of Contents:

Introduction & Overview (1-2)
  • This report is based on the following FMCG Gurus survey series: Cost of Living and Price Sensitivity survey series 2023, Health & Wellness survey 2023, Flavor, Color, Texture survey 2022, Foodservice survey 2022.
Reduced Out-of-Home Spending (3-8)
  • The proportion of consumers who say they are confident about the state of the economy in the country that they live. - 2023
  • The proportion of consumers who believe their household has adequate financial savings. - 2023
  • Have you done any of the following in the last six months to try and save money? - 2023
  • The proportion of consumers who say they have cut back spending in restaurants and cafes over the last six months. - 2023
  • The proportion of consumers who have sought more premium products and treats at retailers to compensate for reducing spending in restaurants and cafes. - 2023
  • What types of premium products and treats have you purchased more of to compensate for reduced spending in the foodservice channel. - 2023
  • The proportion of consumers who say they have sought out more mood boosting foods in the last twelve months. - 2020, 2021 & 2022
  • The proportion of consumers who have purchased more comfort food in the last month. - 2020, 2021 & 2022
At-Home Premium Occasions (9-16)
  • Are you concerned that rising costs of living will impact your ability to manage any of the following areas of health? - 2023
  • The proportion of consumers wo have encouraged the family to sit down and eat the same meal together in order to save money over the last twelve months. - 2023
  • Have you done any of the following in the last twelve months to save money? - 2023
  • The proportion of consumers who say they like to enjoy small indulgences and treats at least weekly. - 2023
  • The proportion of consumers willing to try new food and drink products/brands. - 2023
  • The proportion of consumers who say they like food and drink products with new and unusual/exotic flavors. -2022
  • The proportion of consumers who say over the last twelve months, they have sought out products that remind them of the past and simpler times. - 2023
  • How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past. - 2020 & 2022
  • How do you think retailers could make shopping more affordable? - 2023
Leveraging Value & Encouraging Trade Up (17-22)
  • What product attributes are influential when shaping your view on whether food and drink is good value for money? - 2023
  • What do you think makes a foodservice outlet premium? - 2022
  • Why do you like new and unusual/exotic flavors? - 2022
  • What types of claims do you like to see on product packaging? - 2021
  • Global consumers say it is important food/drink brands offset their carbon footprint. - 2022
  • Global consumers say it is important to avoid food waste. - 2022
  • Global consumers are concerned about the ethical treatment of farmers. - 2022
Actionable Recommendations (23-25)

Files included in this report:

  • FMCG-Gurus-Targeting-At-Home-Premium-Consumption-Occasions-During-a-Cost-of-Living-Crisis-Global-Report-2023.pdf
  • FMCG-Gurus-Targeting-At-Home-Premium-Consumption-Occasions-During-a-Cost-of-Living-Crisis-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

Alternative Reports

FMCG Gurus - Consumer Profiles in Spain - 2023
FMCG Gurus - Consumer Profiles in Japan - 2023
FMCG Gurus - Consumer Profiles in Germany - 2023
FMCG Gurus - Consumer Profiles in France - Report 2023
FMCG Gurus - Consumer Profiles in Italy - Report 2023