FMCG Gurus -FMCG Gurus – The Need for Self-Regulation in the Functional Food and Drink Market – Global Report

FMCG Gurus – The Need for Self-Regulation in the Functional Food and Drink Market – Global Report

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FMCG Gurus – The Need for Self-Regulation in the Functional Food and Drink Market – Global Report

 Geographies: Global  Industries: Consumer Insight, Cost of Living and Price Sensitivity, Health and Wellness, Healthy Ageing, Nutritional Supplements, Trend Reports  Published Date: 2023

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FMCG Gurus – The Need for Self-Regulation in the Functional Food and Drink Market – Global Report

Report Description:

This report explores consumer behaviors of self-regulation when it comes to the functional food and drink market. The report offers insight into the barriers consumers face when leading a healthy lifestyle. Our findings explore consumer perceptions around health claims and clinically-proven evidence on functional food and drink brands. Our findings reveal actionable recommendations for brands in the functional food, drink, and supplement markets when targeting consumers.

This report will look at the following areas:

  • The impact of health-washing on long-term legacy issues for the functional market and for consumer trust.
  • Insights into the kinds of challenges consumers face when leading a healthy lifestyle.
  • Defining proactive and reactive consumers and outlining their attitudes and behaviors regarding food and beverages with added health benefits.
  • Consumer attitudes and behaviors regarding the cost-of-living crisis and the ways this is affecting the functional food and drink market.
  • The reasons why consumers do not use functional and fortified food and drink products.
  • Consumer perceptions around Covid-19 and the vaccine.
  • The most appealing products consumers seek out to boost their health.
  • The steps consumers take and the kinds of sources consumers use to seek out new functional food and drink products.
  • Insights into the impact and importance of clinically-proven evidence on packaging.
  • How perceptions of value are enhanced by certain product attributes on health products.
  • Consumer behaviors regarding their health, including the steps they have taken in the last two years to improve their health.
  • How consumers measure their health and their immunity.

How this will help -The Need for Self-Regulation in the Functional Food and Drink Market:

  • Encourage the industry to take a self-regulated approach to monitor health claims by promoting the dangers of “bad” innovation.
  • Emphasize the importance of validation, transparency, and education, to maximize perceptions of trust within the health and wellness market.
  • Take inspiration from examples of what not to do when targeting health-conscious consumers.

Files included in this report:

  • FMCG-Gurus-The-Need-for-Self-Regulation-in-the-Functional-Food-and-Drink-Market-Global-Report.pdf
  • FMCG-Gurus-The-Need-for-Self-Regulation-in-the-Functional-Food-and-Drink-Market-Global-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – The Need for Self-Regulation in the Functional Food and Drink Market – Global Report

Report Description:

This report explores consumer behaviors of self-regulation when it comes to the functional food and drink market. The report offers insight into the barriers consumers face when leading a healthy lifestyle. Our findings explore consumer perceptions around health claims and clinically-proven evidence on functional food and drink brands. Our findings reveal actionable recommendations for brands in the functional food, drink, and supplement markets when targeting consumers.

This report will look at the following areas:

  • The impact of health-washing on long-term legacy issues for the functional market and for consumer trust.
  • Insights into the kinds of challenges consumers face when leading a healthy lifestyle.
  • Defining proactive and reactive consumers and outlining their attitudes and behaviors regarding food and beverages with added health benefits.
  • Consumer attitudes and behaviors regarding the cost-of-living crisis and the ways this is affecting the functional food and drink market.
  • The reasons why consumers do not use functional and fortified food and drink products.
  • Consumer perceptions around Covid-19 and the vaccine.
  • The most appealing products consumers seek out to boost their health.
  • The steps consumers take and the kinds of sources consumers use to seek out new functional food and drink products.
  • Insights into the impact and importance of clinically-proven evidence on packaging.
  • How perceptions of value are enhanced by certain product attributes on health products.
  • Consumer behaviors regarding their health, including the steps they have taken in the last two years to improve their health.
  • How consumers measure their health and their immunity.

Report Agenda and Insights available:

Health-Washing Undermines
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021
  • [HAW952] Have you still looked to improve your health over the last two years? - 2023
  • [HAW998] To what extent do you agree with the following statement "I actively look for foods or beverages with added health benefits" - 2023
  • [COL271] Compared to twelve months earlier, how much of a priority will spend be on health and wellness products such as functional food and beverages and dietary supplements? - 2023
  • [HAW062] Do you feel that you will have to make any changes to your health and wellness routines as a result of rising living prices?
  • [HAW719] What changes will you make? Please select all that apply - 2023
Validation is Crucial
  • [CO565] Will you have a vaccine to help protect against COVID-19 when offered it?
  • [CO863] You state that you will not have a vaccine if not offered one or are unsure. Why is this? Please select all that apply
  • [HAW932] How do you seek out new functional food and drink products? Please select the answer that best fits - 2023
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
  • [COL834] Are you concerned that rising living costs will impact on your health? - 2023
What to Avoid
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2022
  • [HAW388] Please now think about the concept of health in general. How do you measure good health? Please select all that apply - 2023
Actionable Recommendations
  • [IMU880] How do you measure your immune health? Please select all that apply - 2022

Files included in this report:

  • FMCG-Gurus-The-Need-for-Self-Regulation-in-the-Functional-Food-and-Drink-Market-Global-Report.pdf
  • FMCG-Gurus-The-Need-for-Self-Regulation-in-the-Functional-Food-and-Drink-Market-Global-Report.pptx
  • If you are a user, click here to login and download the report.