FMCG Gurus

FMCG Gurus – Top Ten Trends for 2023

Report Description:

FMCG Gurus introduces its Top Ten Trends for 2023. The report examines the key trends that will shape consumer attitudes and behaviors over the next twelve months, and what opportunities and challenges brands face when targeting these trends.

This report will look at the following areas:

Identifies the Top Ten Trends that will shape consumer attitudes and behaviors in 2023.
Looks into the variety of need states of consumers.
Explores our top trends: Inflationary Driven, Inclusive Era, Fuel My Mood, Eagle Eyes, Age of Innovation, Blue Planet, Technolution, Finding Balance, Taste Temptation and Proactive Profiles.

The Trends:

Inflationary Driven: Looks into consumer shopping habits and the impacts of today’s recessionary environment.
Inclusive Era: Analyzes the kinds of food and drink products consumers are turning towards which mirror their attitudes and values. This trend also explores the impact of marketing and the kind of marketing that appeals to consumers.
Fuel My Mood: This trend looks into emotional wellness and how consumers plan on improving this. In addition, this also reveals the kinds of products consumers are towards to aid their emotional wellness.
Eagle Eyes: Explores the impact of transparency from brands of the nutritional profile of products. This looks into consumer insights around ingredients and ethicalness.
Age of Innovation: Analyzes the different methods of innovation from brands to improve their production processes, for example, in terms of environmental pollution and the ethical treatment of farmers. This trend also looks into the consumer attitudes and behaviors around plant-based and meat-based protein sources.
Blue Planet: Explores consumer concerns regarding the state of the environment, food waste and renewable resources, and how these factors are impacting consumers shopping habits.
Technolution: This trend analyzes consumer attitudes towards food and drink via social media and the areas that they would partake in in the Metaverse. This trend also reveals consumer attitudes towards personalized products.
Finding Balance: Consumer perceptions of health and functional ingredients. This also touches on areas of emotional wellness, including sleep hygiene and work/life balance. This trend explores the most appealing aspects of food and drink products.
Taste Temptation: Reveals consumer attitudes and perceptions of new, unusual and exotic flavors, as well as the taste and texture of meat substitutes. Also looks into affordable indulgence within a recessionary environment.
Proactive Profiles: Draws on consumer approaches to their health and reveals the steps they are making to improve this. This trend also looks into consumer attitudes and behaviors towards digestive health and immune health.

How this will help - Top trends 2023:

Discover how the key trends will shape consumer attitudes and behaviors over the next twelve months and how to effectively target these.
Understand how consumer priorities are changing as fear of the pandemic passes, and people confront a cost-of-living crisis.
Identify keep opportunities and trends to target from a new product development and marketing perspective.

Files included in this report:

FMCG-Gurus-Top-Ten-Trends-for-2023-Global-Report.pdf
FMCG-Gurus-Top-Ten-Trends-for-2023-Global-Report.pptx

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FMCG Gurus – Top Ten Trends for 2023

Report Description:

This report will look at the following areas:

Identifies the Top Ten Trends that will shape consumer attitudes and behaviors in 2023.

Looks into the variety of need states of consumers.

Explores our top trends: Inflationary Driven, Inclusive Era, Fuel My Mood, Eagle Eyes, Age of Innovation, Blue Planet, Technolution, Finding Balance, Taste Temptation and Proactive Profiles.

The Trends:

Inflationary Driven: Looks into consumer shopping habits and the impacts of today’s recessionary environment.

Inclusive Era: Analyzes the kinds of food and drink products consumers are turning towards which mirror their attitudes and values. This trend also explores the impact of marketing and the kind of marketing that appeals to consumers.

Fuel My Mood: This trend looks into emotional wellness and how consumers plan on improving this. In addition, this also reveals the kinds of products consumers are towards to aid their emotional wellness.

Eagle Eyes: Explores the impact of transparency from brands of the nutritional profile of products. This looks into consumer insights around ingredients and ethicalness.

Age of Innovation: Analyzes the different methods of innovation from brands to improve their production processes, for example, in terms of environmental pollution and the ethical treatment of farmers. This trend also looks into the consumer attitudes and behaviors around plant-based and meat-based protein sources.

Blue Planet: Explores consumer concerns regarding the state of the environment, food waste and renewable resources, and how these factors are impacting consumers shopping habits.

Technolution: This trend analyzes consumer attitudes towards food and drink via social media and the areas that they would partake in in the Metaverse. This trend also reveals consumer attitudes towards personalized products.

Finding Balance: Consumer perceptions of health and functional ingredients. This also touches on areas of emotional wellness, including sleep hygiene and work/life balance. This trend explores the most appealing aspects of food and drink products.

Taste Temptation: Reveals consumer attitudes and perceptions of new, unusual and exotic flavors, as well as the taste and texture of meat substitutes. Also looks into affordable indulgence within a recessionary environment.

Proactive Profiles: Draws on consumer approaches to their health and reveals the steps they are making to improve this. This trend also looks into consumer attitudes and behaviors towards digestive health and immune health.

The proportion of consumers who say that in the last month, they have looked to reduce spending on food and drink. - 2020 | 2021 | 2022 (CO75701)
The proportion of global consumers who said they felt shopping prices had risen in the last twelve months. - 2021 (SI82601)
The proportion of these consumers, who said that food and drink prices had increased. - 2021 (SI22201)
The proportion of global consumers that have reduced spending in the foodservice sector in the last six months. - 2022 (FS44401)
The proportion of consumers who say that they are concerned about rising living costs. - 2022 (FS257)
The proportion of consumers who say that their households have adequate financial savings. 2022 (FS89301)
The proportion of global consumers who say they make changes to their shopping habits when they feel that prices are rising. - 2021 (SI07101)
You stated that you make changes to your shopping habits when prices rise. What changes do you make? - 2021 (SI88501)

Inclusive Era

The proportion of global adults under 35 who find the idea of live events being organized exclusively by food and drink brands to be appealing. - 2022 (EC48101)
Why do on-premises events appeal? - 2022 (EC899)
What types of flavors are more influential on food and drink choice? - 2022 (FCT635)
The proportion of of global consumers say they like traditional/nostalgic flavors. - 2022 (FCT43701).
The proportion of consumers who have said that these flavors reminded them of simpler times. - 2022 (FCT73401)

Fuel My Mood

Do you plan to improve any of the following areas of health over the next twelve months? - 2022 (PRE923)
The proportion of global consumers say that they are concerned about the amount of time they spend indoors in front of digital devices. - 2022 (IMU67001)
The proportion of global consumers say that they exercise no more than twice a week in the average week. - 2022 (IMU46201)
The proportion of global consumers say they get no more than six hours sleep in the average night. - 2022 (SSM75501)
The proportion of consumers who say that they want to improve their energy levels over the next twelve months. - 2022 (PRE923)
How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past. - 2020 | 2022 (FCT437)

Eagle Eyes

What types of ingredients are more influential on food and drink choice? - 2022 (FCT343)
The proportion of global consumers look out for non-GMO claims when seeking food and drink products. - 2022 (SU22301)
The proportion of global consumers are now more attentive to natural ingredient claims when seeking food and drink. - 2022 (CO54601)
The proportion of consumers who seek out brands that guarantee treating farmers in an ethical manner. - 2020 | 2022 (SU001)
The proportion of consumers who have actively boycotted a product/brand because of their ethical credentials in the last two years. - 2020 | 2022 (SU001)
The proportion of consumers who say that they are concerned about “hidden” ingredients in food and drink products. - 2021 (CN038)
The proportion of consumers who say that they believe that nutritional labelling on packaging could be simplified. - 2021 (CN22401)

Age of Innovation

The proportion of consumers who are concerned about environmental pollution to land caused by farming. - 2020 | 2022 (SU589)
The proportion of consumers who are concerned about the ethical treatment of farmers. - 2020 | 2022 (SU589)
The proportion of consumers who say it is important that food and drink brands look to offset their carbon footprint. - 2022 (SU539)
The proportion of consumers who say agriculture/food production is a major cause of carbon emission. - 2022 (SU835)
The proportion of consumers who believe that plant-based protein is less nutritious than meat-based protein sources. - 2022 (MPP996)
The proportion of consumers who believe that plant-based protein is less nutritious than dairy-based protein sources. - 2022 (MPP519)

Blue Planet

The proportion of consumers who believe that damage done to the environment is irreversible. - 2020 | 2022 (SU601)
The proportion of consumers who believe brands should be doing more to protect the environment. - 2020 | 2022 (SU601)
The proportions of global consumers say that is important to avoid food waste. - 2022 (SU83301)
In your experience, what are the main contributors to your food waste? - 2022 (SU63701)
Are you concerned about any of the following? - 2020 | 2022 (SU589)

Technolution

The proportion of consumers who feel that there is a lack of products on the market that meet their nutritional requirements. - 2019 | 2021 (AN31401)
The proportion of global consumers under 35 who say that they follow food and drink via social media channels. - 2022 (EC44701)
The proportion of global consumers under 35 say that they find the Metaverse appealing when given a definition. - 2022 (EC85701)
The proportion of consumers who find the Metaverse appealing that would like to interact with food and drink brands via this channel. - 2022 (EC44901)
You state that you would like to interact with food and drink brands via the metaverse. How would you like to interact? - 2022 (EC67901)
The proportion of consumers that are willing to try the following types of products produced in a laboratory. - 2022

Finding Balance

How do you think your health has changed over the last two years? - 2022 (PRE599)
The proportion of consumers who are willing to pay a premium for products that contain new and functional ingredients. - 2022 (FCT977)
Have you taken any of the following steps to improve your health in the last two years? - 2022 (NS637)
What information are you more likely to pay attention to now when purchasing food and drink? - 2022 (CO54601)

Taste Temptation

The proportion of consumers who say that they like products with new and unusual/exotic flavors. - 2022 (FCT768)
Why do you like new and unusual/exotic flavors? - 2022 (FCT73401)
The proportion of consumers who say that they have reduced spending in the foodservice sector in the last six months. - 2022 (FS444)
The proportion of consumers who say they regularly enjoy indulgent treats. - 2021 (AN033)
The proportion of global consumers who say they eat meat substitutes/ replacements. - 2020 | 2022 (MPP737)
Do you think there are any negatives with plant-based protein products compared to meat-based protein sources? 2022 (MPP99601)

Proactive Profiles

How would you describe your approach to health? - 2022 (IMU281)
Do you plan to improve any of the following areas of health over the next twelve months? - 2022 (MOB59201)
The proportion of global consumers who say that they have heard of the gut microbiome. - 2022 (PRE28801)
I recognize the link between digestive health and overall health - 2020 | 2022 (DH506)
The proportion of consumers who say that they have made changes to their diets and lifestyles in the last twelve months in order to boost their immune health. - 2020 | 2022 (IMU448)
Have you taken any of the following steps to improve your health in the last two years? - 2022 (NS63701)
The proportion of global consumers who admit that their diet is “unhealthy.” - 2022 (IMU71301)
The proportion of global consumers who have taken a greater interest in ingredients in food and drink products that are known to boost health in the last two years. - 2022 (AN35801)
The proportion of global consumers who are conscious about trying to avoid health problems by leading a healthy lifestyle. - 2022 (CO99101)

FMCG Gurus – Top Ten Trends for 2023 – Global Report

FMCG Gurus – Top Ten Trends for 2023 – Global Report

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FMCG Gurus – Top Ten Trends for 2023

Report Description:

This report will look at the following areas:

The Trends:

How this will help - Top trends 2023:

Files included in this report:

FMCG Gurus – Top Ten Trends for 2023

Report Description:

This report will look at the following areas:

The Trends:

Table of Contents:

Files included in this report:

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