FMCG Gurus – Weight Management trends in North America – Regional Report – 2024
Report Description:
This report explores weight management trends in North America. The report offers insight into consumer attitudes and behaviours towards weight. This includes weight awareness, reasons for weight loss, diets and long-term health. Our findings highlight the challenges that consumers face around weight management and the steps that they have taken to lose weight.
This report will look at the following areas:
- The proportion of consumers that take an active role in managing their weight.
- Consumer perceptions of the benefits of a healthy waistline.
- The proportion of consumers who say they are overweight and who feel they have gained weight over the past twelve months.
- The proportion of consumers that want to lose weight, and those who are either currently on a diet or have been on a diet over the past twelve months.
- How consumers define a diet.
- The reasons for wanting to lose weight.
- The steps that consumers have taken to lose weight.
- Attitudes towards nutritional supplements in relation to weight loss.
- Insights into which information sources consumers turn to for weight loss advice.
- Key challenges that consumers face when trying to lose weight.
How This Report Can Benefit the Industry:
- Gain an understanding of evolving consumer attitudes toward their weight and how these have changed over the last twelve months.
- Understand what steps consumers are taking to improve their waistlines, and how the industry can help facilitate these actions.
- Determine what challenges consumers face when trying to lose weight, and what the industry can do to help them overcome these barriers.
Files included in this report:
Weight-Management-trends-in-North-America-Regional-Report-2024.pdf
Weight-Management-trends-in-North-America-Regional-Report-2024.pptx