Published: May 2019
This report examines opportunities and barriers within the global sports nutrition market. Sports nutrition is no longer a niche market restricted to athletic individuals and is now a mainstream market that appeals to everyday consumers who want a convenient health boost. This is something that is being driven by a number of factors such as growing interest in protein sources and also consumers becoming more concerned about day-to-day and long term illness. Nevertheless, barriers and challenges exist when it comes to launching products. This report examines the extent of demand for sports nutrition products across the globe, and what the industry can do to capitalize on this.
Files included in this report:
Sports-Nutrition_how-to-effectively-target-consumers-in-2019.pdf
Sports-Nutrition_how-to-effectively-target-consumers-in-2019-1.pptx