Webinar Description: (30-minutes Presentation / 15-minute Q&A)
Snacking habits continue to evolve across the globe, with the choice of a product more considered and need states influencing occasions becoming more complex. Snacking is now a staple part of everyday diets, especially as the concept of what constitutes a meal and snack becomes increasingly blurred. As a result of this, health and wellness, functionality claims, and active ingredients are being sought out more as products are expected to offer a genuine nutritional boost whilst being free-from dietary evils. At the same time, sustainability, changing dietary habits, and the desire for new experiences are all having a greater influence on purchasing choice than ever before. All this is something that creates opportunities for the snacking market from an innovation perspective, meaning it is vital to understand key trends within the industry and how they are changing.
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
|Understand key motivations and need states driving snacking habits and the role that health, indulgence and sustainability play on purchase choice.|
|Successfully utilise benefit and ingredient claims across the snacking industry to address physical and cognitive health concerns and make consumption choice more considered.|
|Determine the role that clean and clear label strategies play and evaluate the priority for consumers of avoidance and moderation vs positive nutrition.|
|Capitalise on growing concerns about the environment and the future role of plant, botanical, and vegan claims in the snack market.|
Skynamo is a field sales management software and product ordering app for manufacturers, wholesalers and distributors. Nearly 1,000 customers and 10,000 users in the UK, Europe, Southern Africa, USA and New Zealand use Skynamo to track and report on field sales activity and effectiveness, capture orders during customer visits, and automate routine sales tasks. Skynamo provides field sales reps with accurate information in the field – even offline – and integrates with a wide range of ERP and accounting software and inventory management systems to improve order accuracy and fulfilment. Visit Skynamo at www.skynamo.com to learn how you can increase customer satisfaction, increase sales and improve sales rep productivity.