Webinar Description: (20-minute FMCG Gurus presentation / 10-minute Q&A)
FMCG Gurus introduces its Top Ten Trends for 2023. This webinar will examine the key trends that will shape consumer attitudes and behaviors over the next twelve months and what opportunities and challenges brands will face when targeting these trends.
Identifies the Top Ten Trends that will shape consumer attitudes and behaviors in 2023.
Understand the evolving variety of need states of consumers in 2023.
Explores our top trends: Inflationary Driven, Inclusive Era, Fuel My Mood, Eagle Eyes, Age of Innovation, Blue Planet, Technolution, Finding Balance, Taste Temptation, and Proactive Profiles.
Develop action-led strategies for 2023 and beyond.
Mike Hughes has over 17 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Eleanor Johnson, a data analyst and content writer at FMCG Gurus, provides consumer insights by exploring data to explain consumer habits and motivations in the fast-moving consumer goods industry. Coming from a geography background, she has a strong interest in exploring sustainability within the food industry.