Key Health Areas Shaping Consumer Choice
As health and wellness has become central to lifestyle choices, consumers in 2025 are approaching their well-being with a mix of curiosity, caution, and convenience. Our latest Trend Digest explores six high-impact areas that are redefining how people think about health, from brain fog and gut balance to the evolving conversation around longevity and weight management medication. While consumers report being generally satisfied with their health, this satisfaction risks fueling complacency, opening the door for brands to inspire, educate, and innovate.