START DATE: 23-09-2020 START TIME: 3:00 PM BST DURATION: 60 Minutes
Webinar Description: (40-minute presentation / 20-minute Q&A)
This webinar examines how brands can successfully communicate natural claims and align such claims with key consumer need states such as taste, health, and sustainability. The webinar will examine how the importance of natural formulation is intensifying in 2020 and beyond as a result of COVID-19, and how brands can communicate simple, transparent, and trustworthy messages around products.
How will COVID-19 shape demand for natural food and drink.
Develop clean label strategies that align to consumers.
The latest consumer insight on attitudes and behaviors towards natural products.
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
This report examines how consumer attitudes towards natural and clean label products are evolving across the food, drink and supplement market.
Determine what consumers prioritize when it comes to clean label products.
Understand how attitudes towards clean label style products will change in the wake of COVID-19.
How to communicate clean label credentials in the most effective way.
Address challenges when it comes to launching clean label products.
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