COVID-19: Re-evaluating strategies in an era of uncertainty

START DATE: 18-06-2020 START TIME: 3:00 PM BST DURATION: 60 Minutes

Webinar Description: (40-minute presentation / 20-minute Q&A)

In this webinar, we examine strategies to help maximize opportunities when it comes to targeting consumers in the wake of the coronavirus crisis. The webinar will draw upon research conducted across eighteen countries surveyed both in April and May to determine how consumers are thinking and behaving and how this is evolving and crucially, want this means for your brand. The webinar will examine what strategies you need to adopt now and in 2021.

What You Will Gain From This Webinar:

    How to successfully navigate through COVID-19.
    Insights from 18 countries that were surveyed in both April & May.
    How and why have consumer need states changed.
    Build "better" practices that are resistant to change and uncertainty.

All our webinars include a free report which can also be found in our report store.

Speakers:

Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.

Webinar Presentation Included

"FMCG Gurus Evaluating the Uncertainty and Future Outlook of COVID-19"

This report examines the findings of FMCG Gurus COVID-19 survey series that was conducted in April and May 2020.

Key objectives of this presentation:

    Understand how consumers plan to improve their health in the wake of        COVID-19.
    Determine what ingredient and product claims will be most influential        on shopping behavior.
    Examine how shopping habits are evolving and the implications of this.
    Recognize how attitudes and behaviors towards sustainability claims        will evolve and why this is.