FMCG Gurus -Webinar Evolution of Sustainability
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Discussing the evolution of sustainability

Discussing the evolution of sustainability over the last three years,
and what this means going forward

START DATE: 27-04-2022     START TIME: 3:00 PM BST     DURATION: 30 Minutes

Webinar Description: (20-minute presentation / 10-minute Q&A)

This webinar will examine the growing influence of sustainability claims on purchasing habits, as consumers actively seek out products that mirror their attitudes and outlook on life. We will explore the critical concerns that consumers have, how they expect brands to respond and why the industry must take a transparent and proactive approach.

What You Will Gain From This Webinar:

The evolution of what sustainability means in 2022.

What brands have to do to engage better.

Understand what path to net zero means to the consumer.


Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.

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