Targeting stressed and anxious consumers in 2020 and beyond
Mental wellbeing: Targeting stressed and anxious consumers in 2020 and beyond
Webinar Description: (30-minute presentation / 15-minute Q&A)
This webinar examines how mental wellbeing issues continue to become more prevalent across the globe, and what this means for the food, drink and supplement industries. The webinar focuses on how mental health is being impacted in a COVID-19 environment, and how brands can respond to these issues from an ingredient, claims and category perspective.
What You Will Gain From This Webinar:
| The extent of mental wellbeing issues across the globe. | |
| What the most influential ingredient and product claims are within the market. | |
| How mental wellbeing will be impacted by COVID-19. | |
| How to address barriers that exist when it comes to the mental wellbeing market. |
All our webinars include a free report which can also be found in our report store.
Speakers:
Mike Hughes
Head of Research and Insight
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
Webinar Presentation Included
"Mental wellbeing: How to effectively target stressed and anxious consumers"
This report examines the prevalence of mental wellbeing problems across the globe and how the food, drink and supplement industry can respond to this.
Key objectives of this presentation:
| Understand how COVID-19 has impacted on mental wellbeing across the globe. | |
| Learn what steps consumers are taking to help address their mental wellbeing. | |
| Identify what opportunities exist when it comes to addressing mental wellbeing. | |
| Respond to barriers that can exist when targeting the mental wellbeing market. |
Select any report available in our report store.
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