Mental wellbeing: Targeting stressed and anxious consumers in 2020 and beyond

START DATE: 29-10-2020     START TIME: 3:00 PM BST     DURATION: 45 Minutes

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Webinar Description: (30-minute presentation / 15-minute Q&A)

This webinar examines how mental wellbeing issues continue to become more prevalent across the globe, and what this means for the food, drink and supplement industries. The webinar focuses on how mental health is being impacted in a COVID-19 environment, and how brands can respond to these issues from an ingredient, claims and category perspective.

What You Will Gain From This Webinar:

All our webinars include a free report which can also be found in our report store.

Speakers:

Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry. .

Will Cowling

Marketing Manager

As Marketing Manager of FMCG Gurus, Will is responsible for managing the day to day marketing tasks ranging from implementing campaigns, PR, to managing content on socials and the website. Understanding the business and the industry is key to providing innovative ideas and producing quality content.

Webinar Presentation Included

"Mental wellbeing: How to effectively target stressed and anxious consumers"

This report examines the prevalence of mental wellbeing problems across the globe and how the food, drink and supplement industry can respond to this.

Key objectives of this presentation:

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