Webinar Description: (30-minute presentation / 15-minute Q&A)
In this webinar, we will examine how to capitalize on changing dietary habits and what opportunities and barriers exist when it comes to the evolving plant-based food and drink market. The webinar will examine how to effectively develop strategies to maximize the appeal of such products and how to successfully communicate health and sustainability messages around such brands.
An understanding of the key consumer need states driving the plant-based products market.
Strategies to help effectively target consumers with plant-based products.
How COVID-19 will shape attitudes and behaviors towards plant-based products.
This report examines the continued evolution of the plant-based food and drink market, and what opportunities and challenges are faced by the market.
Identify the extent that consumers are changing their dietary habits across the globe.
Determine what the key trends are driving the plant-based market.
Understand how the plant-based product market is being impacted by COVID-19.
Develop strategies for a potential consumer backlash around product formulation.
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
As the Sales Director for FMCG Gurus, Alan is responsible for developing client relationships and understanding the latest consumer insights to ensure continued best practices. He has a keen eye for exploring new consumer trends and how this, in turn, can help his clients be more successful.
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