FMCG Gurus – Convenience Trends in 2024 – Bitesize Trend Digest 2024

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Pages: 12 Topic: Convenience Published Date: 2024

Description

The convenience trend in the food and drink industry is driven by factors such as hectic, fast- paced lifestyles, and an increased emphasis on convenience without compromising on quality. As a result, companies in the food and drink industry are continually innovating to meet consumers’ demand for convenient, on-the-go options while also focusing on health, sustainability, and ethical sourcing to align with consumer values.

This Bitesize Trend Digest will look at the following areas:

Highlights the barriers to healthy living, including time scarcity and price sensitivity.
Explores the solutions to these barriers including how brands can offer value for money and convenient, lower cost alternatives.
An interview with FMCG Gurus’ Head of Research & Insight, Mike Hughes, revealing the current innovations in convenience food, and how brands can create maximum appeal for their products in the convenience market.
Insights into snacking habits, including meal skipping and on the go formats.

Report Agenda and Insights available:

Section 1: Barriers to Healthy Living

[AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? 2023
[COL471] What product attributes are influential when shaping your view on whether food and drink is good value for money? 2023
[COL393] Over the next twelve months, do you think you will have to compromise on any of the following attributes when seeking out food and drink products? 2023
[COL201] On what type of products do you feel prices have increased the most over the last twelve months? 2023.
[COL236] How confident are you about the state of the economy in the country where you live over the next twelve months? 2023
[COL186] To what extent do you agree with the following statement "I/my household is actively trying to reduce spending on food and drink" 2023
[COL893] Do you plan to make any of the following changes to your food and drink shopping habits over the next twelve months? 2023

Section 2: Snacking Habits

[SNA619] How often do you skip the following meals? 2023
[AN643] What food and drink formats would you like to see positioned around supporting a healthy lifestyle? 2023