FMCG Gurus - Health & Wellness: A Holistic Approach - Trend Digest 2024

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Pages: 27 Topic: Health & Wellness Published Date: 2024

Description

Over the last few years, consumers have experienced various worries caused by the global events occurring around them, with the first being Covid-19. As the world returns to some form of normality post-pandemic, a new era of uncertainty has been brought about due to the cost of living crisis. Rising prices are impacting not only consumers’ shopping habits, but also their emotional and physical health.

In light of the Covid-19 pandemic, a significant proportion of consumers became proactive in addressing various aspects of their health. As a result, this led to many consumers’ adjusting their dietary and lifestyle choices to facilitate their long-term health.

This Trend Digest will look at the following areas:

Insights into the proactive consumer, including proactive approaches to health and wellness and a greater emphasis on healthy ageing.
The impact of the cost of living crisis on emotional wellness.
Webinar insights with Nexira’s International Marketing Manager, Leslie Lannebere, discussing the weight management market.
Health and wellness trends in the bakery, chocolate, soft drinks, and dairy markets.
An interview with FMCG Gurus’ Head of Research & Insight, Mike Hughes, revealing the current innovations in health & wellness food, and how brands can create maximum appeal for their products in the health & wellness market.
The next steps for brands in the health and wellness market.

Report Agenda and Insights available:

Proactive vs. Reactive Consumer

[HAW75950] To what extent do you agree with the following statement “I want to stay fit and active until as late in life as possible” Respondents who selected “Yes” to the question “Have you still looked to improve your health over the last two years?” 2023

Section 2: Cost-of-living Crisis and Emotional Wellness

[COL947] Do you think food and drink prices have risen over the last twelve months? 2023
[COL817] Do you believe that your household has adequate financial savings? 2023
[HAW104] To what extent do you agree with the following statement “Addressing my cognitive and mental health is just as important as addressing my physical health” Respondents who selected “Yes” to the question “Have you still looked to improve your health over the last two years?” 2023
[SSM843] How interested are you in food, drink, and supplement products that help improve sleeping patterns? 2022
[SSM675] Have you ever used any of the following to help improve your bedtime habits? 2022
[HAW809] What areas of wellbeing would you like to improve over the last twelve months? Respondents who selected “Yes” to the question “Have you still looked to improve your health over the last two years?” 2023
[NAB482] Do you deem the following types of products to be unhealthy or healthy? Respondents who selected options to the question “On average, how often do you drink the following beverages?” 2021

Section 3: Food and Drink Markets

[CN632] In which product categories do you believe natural claims are important? 2023
[CN701] What types of claims do you like to see on product packaging? 2023
[CH078] How appealing are the following claims if related to the following type of products? Respondents who selected the option to the question “Which of the following types of products have you purchased either for yourself or other members of your household within the last twelve months? 2022
[CN038] Are you concerned about “hidden” ingredients in food and drink that is disguised via complex labeling? 2023
[HAW604] In what beverage categories would you like to see health boosting ingredient claims? 2023
[CN632] In which product categories do you believe natural claims are important? 2023
[HAW874] What do you think constitutes a healthy diet? 2023
[HAW893] Overall, how do you rate your health?
[HAW952] Have you still looked to improve your health over the last two years? Respondents who selected “No” to the question “Have you suffered any health problems in the last two year that have impacted your quality of life for a noticeable period?” 2023