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Consumer Intelligence

Reports, consumer data and Survey Explorer

Access FMCG Gurus' primary consumer research across categories, markets and years, as ready-to-use reports and the survey data behind them.

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How it helps

All of our consumer research. One place.

Consumer Intelligence is your ongoing access to FMCG Gurus research. Reports, surveys and trend resources sit together in one dashboard, organised the way your team works.

Browse by topicCategory Insight, Health & Well-Being, Sustainability, Cost of Living, Foodservice and more.
Filter fastNarrow by year, market, industry and content type to find the right evidence quickly.
Use it straight awayDownload reports as PDF or PowerPoint, ready for your next meeting.
FMCG Gurus Consumer Intelligence dashboard

Reports

Reports built for commercial decisions

Every trend report starts from our own consumer surveys and turns the evidence into clear implications and recommendations.

Built on our surveysEach report lists the survey questions behind it.
Data you can citeEvery chart is referenced back to its survey and year.
Real-world proofCase studies show how brands are applying the trend.
Clear next stepsStrategic implications and recommendations, not just findings.
Report cover Report page: chart Report page: key statistics Report page: recommendations
REPORTProbiotics: What Comes Next? · Trend Report, October 2026
Survey Explorer table view Survey Explorer compare view by age group Survey Explorer chart view Survey Explorer insight view

Survey Explorer

Go beyond the report to the data behind it

Survey Explorer opens up the questions behind our research. Pick any question and it starts with what the data says, with the evidence one click away.

Start with the answerEach question opens on its key finding, with the numbers alongside.
Compare side by sideSet age groups, markets or years against each other in one step.
Turn it into a chartSwitch between charts and tables and export for your next meeting.
Every number referencedEach figure links back to its survey, market, year and sample.

Who it's for

Built for teams that need consumer evidence on hand

Insight & Category

Track how consumers are changing

Follow attitudes and behaviour across categories, markets and years.

Marketing & Innovation

Shape claims, formats and launches

See which benefits, claims and formats consumers respond to before you commit.

Commercial & Sales

Take evidence into customer meetings

Bring credible, referenced consumer data into every conversation.

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See Consumer Intelligence in action

Ready to explore the evidence?

See how Consumer Intelligence and Survey Explorer give your team the consumer research it needs.

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Consumer Intelligence sits within the wider FMCG Gurus platform
You are hereConsumer IntelligenceReports & category evidence You are hereSurvey ExplorerBrowse consumer responses Sensia AIAsk commercial questions Commercial EngineOpportunity Scanner + Commercial Score DEEStructured commercial recommendations