Consumer insights, trends and research for FMCG teams

FMCG GurusSustainability and Consumer Choice

Sustainability and Consumer ChoiceSustainability · Trend Digest · 2026Download →

FMCG GurusFrom Weight Loss to Weight Management

From Weight Loss to Weight ManagementBetter For You · Trend Digest · 2026Download →

FMCG GurusThe Changing Role of Chocolate & Confectionery in Snacking

The Changing Role of Chocolate & Confectionery in SnackingIndulgence · Trend Digest · 2026Download →

FMCG GurusFrom Sustainability to Integrity: The Future of Consumer Trust

From Sustainability to Integrity: The Future of Consumer TrustSustainability · Trend Digest · 2026Download →

FMCG GurusConvenience: The New Premium

Convenience: The New PremiumConvenience · Trend Digest · 2026Download →

FMCG GurusBenefit Stacking: The Future of Everyday Wellness

Benefit Stacking: The Future of Everyday WellnessBetter For You · Trend Digest · 2026Download →

FMCG GurusPermissible Indulgence: Balancing Enjoyment and Everyday Wellbeing

Permissible Indulgence: Balancing Enjoyment and Everyday WellbeingIndulgence · Trend Digest · 2026Download →

FMCG GurusThe Impact of Social Media Today: How Social Media is Redefining Consumers and Brands

The Impact of Social Media Today: How Social Media is Redefining Consumers and BrandsTop Trends · Trend Digest · 2026Download →

FMCG GurusProactive Hydration, Clear Protein & Electrolytes

Proactive Hydration, Clear Protein & ElectrolytesHealth & Wellness · Trend Digest · 2026Download →

FMCG GurusGreen Horizon: 3 Things to Consider About Sustainability Over the Next Decade

Green Horizon: 3 Things to Consider About Sustainability Over the Next DecadeSustainability · 2025Download →

FMCG GurusTop 3 Trends for 2025

Top 3 Trends for 2025Indulgence · 2025Download →

FMCG GurusConvenience Trend Digest in 2025

Convenience Trend Digest in 2025Convenience · Trend Digest · 2025Download →

FMCG GurusUnlocking the Power of Ocean Ingredients

Unlocking the Power of Ocean IngredientsInnovation · Trend Digest · 2025Download →

FMCG GurusTop Ten Trends for 2026

Top Ten Trends for 2026Top Trends · Trend Digest · 2026Download →

FMCG GurusNutricosmetics: Inside-Out Skin Health

Nutricosmetics: Inside-Out Skin HealthHealth & Wellness · Trend Digest · 2026Download →

FMCG GurusThe Future of Women's Hormonal Health

The Future of Women's Hormonal HealthHealth & Wellness · Trend Digest · 2026Download →

FMCG GurusFish Collagen & Premium Skin Health

Fish Collagen & Premium Skin HealthHealth & Wellness · Trend Digest · 2026Download →

FMCG GurusGLP-1 Aftercare in Focus: Is your brand ready to lead the new era of preventative and recovery aftercare?

GLP-1 Aftercare in Focus: Is your brand ready to lead the new era of preventative and recovery aftercare?Health & Wellness · Trend Digest · 2026Download →

FMCG GurusThe Future of Weight Loss: Consumer Insights on GLP-1 Medications

The Future of Weight Loss: Consumer Insights on GLP-1 MedicationsHealth & Wellness · Trend Digest · 2025Download →

FMCG GurusAlcohol Moderation in Focus: What Do Changing Alcohol Habits Mean for Brands?

Alcohol Moderation in Focus: What Do Changing Alcohol Habits Mean for Brands?Health & Wellness · Trend Digest · 2026Download →

FMCG GurusConsumer Health Goals in 2026

Consumer Health Goals in 2026Health & Wellness · 2026Download →

FMCG GurusThe Protein Shift: What does the evolving protein landscape mean for food and drink brands?

The Protein Shift: What does the evolving protein landscape mean for food and drink brands?Health & Wellness · Trend Digest · 2026Download →

FMCG GurusProtein and Dairy's Next Wave: Functional, Fortified, Personalised

Protein and Dairy's Next Wave: Functional, Fortified, PersonalisedHealth & Wellness · Trend Digest · 2025Download →

FMCG GurusElevating Fiber: From a Functional Necessity to Aspirational Wellness

Elevating Fiber: From a Functional Necessity to Aspirational WellnessHealth & Wellness · Trend Digest · 2026Download →

FMCG GurusInner Radiance, Outer Glow: Navigating Beauty from Within

Inner Radiance, Outer Glow: Navigating Beauty from WithinHealth & Wellness · 2025Download →

FMCG GurusThe Obesity Crisis Over the Next Decade

The Obesity Crisis Over the Next DecadeHealth & Wellness · 2025Download →

FMCG GurusWomen's Health: What's Next?

Women's Health: What's Next?Health & Wellness · 2025Download →

FMCG GurusHealth & Wellness: What's Next

Health & Wellness: What's NextHealth & Wellness · Trend Digest · 2024Download →

FMCG GurusHealth & Wellness: A Holistic Approach

Health & Wellness: A Holistic ApproachHealth & Wellness · Trend Digest · 2024Download →

FMCG GurusHydration and Holistic Health in 2024

Hydration and Holistic Health in 2024Health & Wellness · 2024Download →

FMCG GurusFueling Health & Disease Management Opportunities

Fueling Health & Disease Management OpportunitiesHealth & Wellness · 2024Download →

FMCG Gurus4 Things You Need to Know About Health & Wellness

4 Things You Need to Know About Health & WellnessHealth & Wellness · 4 Tip Guide · 2024Download →

FMCG Gurus4 Things You Need to Know About Sustainability

4 Things You Need to Know About SustainabilitySustainability · 4 Tip Guide · 2024Download →

FMCG GurusSustainability Spotlight

Sustainability SpotlightSustainability · Bitesize Trend Digest · 2024Download →

FMCG GurusKey Things You Must Know About Sustainability

Key Things You Must Know About SustainabilitySustainability · Trend Digest · 2024Download →

FMCG GurusUnderstanding the Change in Indulgence

Understanding the Change in IndulgenceIndulgence · Bitesize Trend Digest · 2024Download →

FMCG GurusNavigating Price Pressures

Navigating Price PressuresConvenience · Trend Digest · 2026Download →

FMCG GurusEvaluating Convenience for Generation Z in 2025

Evaluating Convenience for Generation Z in 2025Convenience · 2025Download →

FMCG GurusConvenience Trends in 2024

Convenience Trends in 2024Convenience · Bitesize Trend Digest · 2024Download →

FMCG GurusTop Ten Trends for 2025

Top Ten Trends for 2025Top Trends · Extended Trend Digest · 2025Download →

FMCG GurusKey Health Areas Shaping Consumer Choice in 2025

Key Health Areas Shaping Consumer Choice in 2025Top Trends · Trend Digest · 2025Download →

FMCG GurusTop Ten Trends for 2024

Top Ten Trends for 2024Top Trends · Trend Digest · 2024Download →

FMCG GurusThe Truth About Ultra-Processed Foods: What do consumers really think?

The Truth About Ultra-Processed Foods: What do consumers really think?Innovation · Trend Digest · 2025Download →

FMCG GurusUnlocking Natural Resilience: The Rise of Adaptogens in Wellness in 2025

Unlocking Natural Resilience: The Rise of Adaptogens in Wellness in 2025Innovation · 2025Download →

FMCG GurusThe Evolution of Better For You

The Evolution of Better For YouInnovation · Bitesize Trend Digest · 2024Download →