FMCG Gurus Solutions
Consumer intelligence built for commercial decisions
Explore some of FMCG Gurus’ leading products and research solutions from published reports and direct survey exploration to AI-enabled evidence retrieval, opportunity diagnosis and structured decision support.
Select a product below to see what it does, where it fits and how teams use it.
Our leading solutions
Different tools for different commercial needs
From accessing research and exploring underlying evidence to asking questions, assessing opportunities and structuring decisions, choose the tools that fit the commercial need.
Subscription & Reports
Consumer Intelligence
Access FMCG Gurus reports, category intelligence and platform tools through one ongoing subscription.
Access current reports, category intelligence and trend resources throughout the year.
Use Sensia AI and Survey Explorer to interrogate the evidence directly.
Support multiple teams with one connected source of consumer intelligence.
Consumer Intelligence SubscriptionResearch, reports and tools in one environment
Reports & Category Intelligence
Published category, market and trend research available throughout the year.
Sensia AI
Ask commercial questions and retrieve structured, referenced evidence.
Survey Explorer
Go directly to the underlying question-level survey data.
Research Support
Guidance from the FMCG Gurus team when additional interpretation is needed.
Need one report only?
Individual reports can still be purchased separately through the FMCG Gurus Report Store.
Explore
Survey Explorer
Go directly to the underlying consumer evidence and interrogate results by market, audience, question and survey period.
Compare markets, audiences and demographic groups.
Inspect question-level results and cross-tabulated data.
Validate the evidence behind a recommendation or commercial argument.
Ask
Sensia AI
Ask a commercial question and receive a structured, referenced answer from FMCG Gurus research.
Ask questions on formats, audiences, claims, markets and commercial routes.
See the supporting data, audience interpretation and key barriers together.
Use the output to support a recommendation or next commercial action.
Question“What is happening in sports nutrition in the UK and Germany?”
Sports nutrition in both markets is shifting from intensive athletic performance towards everyday health, wellness and convenience, and GLP-1 medications are starting to reshape demand 2 sources.
Purchase rates: Germany vs UK (2025)
| Product format | Germany | UK |
|---|---|---|
| Sports drinks | 83% 83 | 79% 84 |
| Energy drinks | hidden 83 | hidden 84 |
| RTD high-protein drinks | hidden 83 | hidden SN188 |
| Milk protein drinks | hidden 83 | hidden 84 |
Full results by format available in Sensia
Discover
Opportunity Scanner
Compare ingredients, health areas, markets and consumer segments to identify where the strongest commercial opportunities sit.
Find high-interest opportunities that remain underdeveloped.
Spot conversion gaps, false leaders, premium pockets and adoption barriers.
Prioritise opportunities using clear actions such as Act Now, Fix, Build and Monitor.
Assess
Commercial Score
Take one selected opportunity and assess whether it is strong enough to act on, how it should be deployed and what could weaken success.
Assess the opportunity index and underlying demand signals.
Evaluate confidence through price resilience, behaviour, routine fit and trust.
Define the execution blueprint across format, supporting benefits, barriers and proof.
Decide
DEE (Decision Evidence Engine)
Turn selected evidence into a structured commercial verdict, confidence assessment and recommended next action.
Build a decision around a defined subject, market, benefit and format.
Assess evidence coverage and confidence before making a recommendation.
Generate a concise commercial argument with traceable evidence.
Commission
Custom Research
Research designed around the commercial decision your team needs to make.
Define the decision, audience, markets and evidence gap.
Design the right methodology, scope and deliverables.
Activate the findings through clear interpretation and commercial direction.
Custom ResearchBuilt around your brief
From question to action
01
Define
Clarify the decision and evidence gap.
02
Design
Build the right scope and methodology.
03
Activate
Turn findings into commercial direction.
How the solutions work together
Explore. Ask. Assess. Decide.
FMCG Gurus products support different commercial needs. Use any independently, or combine them where useful.
Access & Explore evidence
Consumer Intelligence and Survey Explorer
Access ongoing research, reports and underlying survey evidence across categories, markets and audiences.
Ask and understand
Sensia AI
Ask commercial questions across the research base, retrieve relevant findings and connect evidence quickly.
Assess opportunities
Opportunity Scanner and Commercial Score
Identify and compare opportunities, diagnose strengths and barriers, and assess where the strongest commercial potential exists.
Structure a decision
DEE
Bring relevant evidence together into a clear commercial recommendation, confidence assessment and next action.
Need evidence that does not yet exist?
Custom Research can be commissioned at any stage to close specific evidence gaps.
Not sure where to start?
Tell us what decision you're trying to make
Share the challenge or opportunity and we'll show you how FMCG Gurus can help.