Consumer research built for the decision you need to make
FMCG Gurus builds bespoke research programmes for food, drink, ingredient and supplement businesses. Each programme is designed around your commercial objectives and delivered in the format your team needs.
Built around the evidence your decision actually needs
Use Custom Research when the evidence you need does not already exist, or when you need to answer a specific question around a market, audience, category or commercial challenge.
Support a specific commercial decision
Build research around the exact decision, audience, market and evidence your team needs to move forward.
Go deeper in the markets that matter
Create focused research for the markets, audiences or categories where you need greater depth, stronger evidence or a more precise view.
Build evidence your team can use internally
Generate a dedicated evidence base your team can use to align stakeholders, support recommendations and defend commercial decisions internally.
Research built to fit how your team needs to use it
We agree the deliverables at the project design stage, so the output is shaped around how your team needs to understand, present and act on the research.
Executive report
A structured findings document covering the key results, analytical interpretation and commercial implications. Ready for leadership teams.
Presentation workshop
A live or virtual session that takes your team through the findings, answers key questions and connects the evidence to your priorities.
Data tables
The full cross-tabulated dataset from fieldwork, supplied in your preferred format and ready for your analysis team to interrogate.
Platform access
Explore your findings online at any time, alongside your report and data.
Bespoke research, built around the decision
Every project starts with the decision your team needs to make. We agree the audience, markets, methodology and outputs upfront, then build the research around that objective.
Discuss your research brief
Talk to our team about what you need, why it matters and how we can build a research programme around it. Scope, methodology and outputs are agreed before fieldwork begins.
Talk to Our Research Team