Decision-led consumer intelligence
Commercial Engine
Opportunity Scanner + Commercial Score
Identify the opportunities worth backing and turn consumer evidence into clearer commercial decisions.
Two tools, one decision
From finding the opportunity to backing it
Opportunity Scanner
Find where the opportunity is
Identify where demand, behaviour and commercial potential are creating opportunities worth exploring, with a clear next step for each.
Illustrative data
Commercial Score
Know what is worth backing
Turn an identified opportunity into a clear commercial assessment your team can understand and defend.
Every assessment ends with a next action
Illustrative data
How it helps
Commercial Engine helps FMCG teams move beyond identifying what consumers say they want. It brings together demand, behaviour and commercial signals to show where an opportunity exists, how strong it is, and whether it deserves further investment.
The analysis changes depending on the decision being made. It can assess opportunity strength, confidence, barriers and trust, claims, formats, pricing and route to market. Specific outputs include Route to Market (RTM), which helps identify how and where an opportunity should be taken to market, and the Ingredient Deployment Score (IDS), which assesses where an ingredient has the strongest fit across products, formats and needs. Other outputs can identify the strongest claim, the right format, where conversion is being lost and what is holding adoption back.
Know where to play
Identify where demand, behaviour and commercial potential are creating opportunities worth exploring.
Know what to back
Evaluate a specific opportunity using the consumer evidence that matters commercially.
Defend the decision
Give teams a clearer evidence base for prioritisation, internal alignment and investment decisions.
Why it matters
From insight-led to decision-led
Insight should not be the end of the process. It should lead to a decision.
What does the data say?
What should we do?
Helping teams make clearer, more defensible commercial decisions.
The Commercial Engine sits within the wider FMCG Gurus platform
See the Commercial Engine in action
Ready to find the opportunities worth backing?
See how Opportunity Scanner and Commercial Score can help your team identify and back stronger opportunities.