FMCG Gurus -FMCG Lubrizol Webinar
FMCG Gurus & Lubrizol Webinar
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FMCG Gurus & Lubrizol Present:

Back to Basics: Spotlighting Recognizable Ingredients for the Proactive Consumer

DATE: 15 February 2024
DURATION: 60 Minutes (25 Minute FMCG Gurus Presentation | 25 Minute Lubrizol Presentation | 10 Minute Q&A)

Webinar Description:

Consumers are focusing more on prevention than cure and are prioritizing their mental well-being. These proactive consumers are researching different ingredients, looking to improve their diets, and seeking functional products that provide a health boost beyond basic nutrition. They are also seeking products with scientific evidence to support benefit claims and contain recognizable, authentic ingredients. During this webinar, FMCG Gurus will explain what is behind the growth of proactive consumers who have adopted a long-term approach to wellness and are looking for products they can easily incorporate into their diets and lifestyles. They will also discuss the growing popularity of nutraceutical products, focusing on ingredients and their impact on supporting emotional wellness. Aligning with these trends and illustrating its consumer-focused approach, Lubrizol will showcase the MAGSHAPE™ solution, a concentrated, pleasant-tasting source of magnesium that has been shown to help relax nerve transmission and contribute to proper muscle function to support overall sleep quality. In addition, as sensory appeal and convenience become more important to consumers, examples of new product launches that support wellness from a holistic perspective and deliver the full sensory potential will also be presented.

What you will learn:

Understand the evolving needs of the proactive consumer.

Learn more about the types of ingredients being sought for innovation in dietary supplements.

Discover how to enhance the consumer experience by delivering both indulgence and proven benefits in a single product.


Mike Hughes

Head of Research and Insight, FMCG Gurus

Mike Hughes is Head of Research and Insight and has over 17 years of experience analyzing consumer trends across the food, drink, and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.

Isabel Gomez

Global Marketing Manager, Lubrizol Health Science

Isabel Gómez is the Global Marketing Manager for Lubrizol Life Science-Health's Nutraceuticals business, where she is responsible for developing and executing a marketing strategy that impacts business growth. Isabel has over 12 years of B2B marketing experience in several FMCG industries, including pharmaceuticals, cosmetics and nutraceuticals. In recent years, she has led strategic marketing planning for new product launches, organized tradeshows, and executed marketing and communications plans. Isabel has a Bachelor's degree in Chemical Engineering, a Master's degree in Marketing Direction and Business Management, and a Master's degree in Marketing Intelligence.

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