Skip to content

About FMCG Gurus

Over 10 years of consumer intelligence.
Built for commercial decisions.

Primary consumer research across global markets built into a platform that helps FMCG teams move faster, with more confidence and less internal debate.

Consumer research built for complex commercial questions

FMCG Gurus helps food, drink, ingredient and supplement businesses understand consumers and make stronger commercial decisions.

We run primary consumer research across markets, categories and audiences. Today that evidence is combined with technology, AI and decision tools, so teams can move from “what does the data say?” to “what should we do?”

Our difference is the combination of proprietary primary consumer research, technology and decision logic.

Group of friends using their phones

Built for the hard problems

The hardest commercial questions aren’t answered in a single report. The evidence is scattered, the decision is unclear, or the data doesn’t exist yet.

That’s where FMCG Gurus come in.

Find the evidenceBring together the consumer evidence that matters to your question, across markets, audiences and years.
Understand what it meansIdentify the opportunity, the barriers and the commercial implications.
Decide what to do nextTurn the evidence into a clear recommendation, or build new research where the answer doesn’t exist yet.

From consumer insight to consumer decision intelligence

Everything we do takes teams from evidence, to opportunity, to decision. Bringing the research, tools and decision support together so teams can move from understanding what is happening to knowing what to do next.

  • Access primary consumer evidence Research across markets, categories and audiences.
  • Identify commercial opportunities Where demand and commercial potential are creating opportunities.
  • Make the right commercial decisions Decide what is worth backing.

One connected FMCG Gurus ecosystem

Our solutions work together across the decision journey, from accessing primary consumer evidence to identifying opportunities and making the right commercial decisions.

Consumer IntelligenceOngoing research access Survey ExplorerExplore underlying evidence Sensia AIAsk across the research Opportunity ScannerDiscover opportunities Commercial ScoreAssess an opportunity DEEStructure a decision Custom ResearchCommission new evidence
Aerial view of people crossing a busy street

What decision are you working on?

Tell us the challenge or opportunity and we’ll show you how FMCG Gurus can help.

Book a Demo