Privacy Policy

2. What This Policy Covers

This policy explains how we collect and use personal information when you:

• visit www.fmcggurus.com;
• contact us or request a demonstration;
• download resources or register for events;
• purchase reports;
• create or use an account;
• subscribe to our services or communications;
• work with us as a client, prospect, supplier or professional contact.

Research participants may receive a separate privacy notice explaining how their information is used for a particular survey or study.

3. Information We Collect

We may collect:

• your name, job title, employer and business contact details;
• your country, billing address and account information;
• information submitted through demo, contact or download forms;
• details of reports, subscriptions or services purchased;
• billing, transaction and payment-status information;
• communications with our sales, support, research and account teams;
• marketing preferences and interactions with our emails;
• website information such as IP address, browser, device, pages viewed, referring website and approximate location;
• survey responses and relevant demographic information where you participate in research.

Payment-card details are normally processed directly by our payment provider and are not stored by us in full.

4. How We Collect Information

We collect information:

• directly from you;
• through website forms, purchases, emails, calls and meetings;
• through your use of our website and services;
• from your employer or colleagues where they arrange access;
• from event organisers, professional networks and public business sources;
• from research panels and fieldwork partners;
• from service providers supporting our website, marketing and client operations.

5. How We Use Your Information

Enquiries and demonstrations

We use your information to respond to enquiries, arrange demonstrations, understand your requirements and follow up about relevant services. Our lawful basis is our legitimate interest in responding to business enquiries and developing commercial relationships.

Providing products and services

We use information to create and administer accounts, provide subscriptions, platforms, reports and consulting services, authenticate users, provide support, manage contracts and renewals, process payments and issue invoices, and send important service communications. Our lawful bases are performance of a contract, taking pre-contractual steps, legal obligations and our legitimate business interests.

Marketing

We may send relevant B2B communications about our research, reports, subscriptions, events and services. Depending on the circumstances, we rely on consent or our legitimate interests in marketing relevant services to professional contacts. You may unsubscribe or object at any time by using the unsubscribe link in our emails or contacting info@fmcggurus.com.

Website operation and security

We process information to operate the website, protect accounts, prevent fraud, diagnose faults and maintain security. Our lawful basis is our legitimate interest in operating and securing our website and services.

Analytics and advertising

Where you provide consent, we may use analytics and advertising technologies to understand website use, measure campaigns and improve our services.

Research

We process research information to conduct surveys, analyse consumer attitudes and behaviour, produce aggregated findings, maintain research quality and improve our research products. The lawful basis depends on the study and may include consent, legitimate interests or performance of a contract. Research findings are normally published in aggregated or anonymised form and are not intended to identify individual participants.

Legal and business administration

We may use information to meet accounting, tax, legal and regulatory obligations, resolve disputes, enforce contracts and protect our business. Our lawful bases are legal obligation and legitimate interests.

6. Cookies

Our website uses cookies and similar technologies.

You can accept, reject or manage non-essential cookies through the website's cookie banner or Cookie Settings link in the footer.

The cookie preference centre contains current details of the cookies in use, including their purpose, provider and duration.

7. Who We Share Information With

We may share information with:

• companies operating under the FMCG Gurus brand;
• website hosting and technology providers;
• customer relationship management, email marketing and communications providers;
• analytics and advertising providers, where you have consented;
• payment processors, banks and financial service providers;
• survey, research-panel and fieldwork providers;
• professional advisers, insurers and accountants;
• cybersecurity and fraud-prevention providers;
• regulators, law-enforcement bodies or courts where legally required;
• a buyer, investor or adviser involved in a genuine business sale or restructuring.

Our service providers are only authorised to process information for the services they provide, subject to appropriate contractual obligations. We do not sell personal information to advertisers.

8. International Transfers

Some of our operations and service providers are located outside the United Kingdom, including in the United Arab Emirates, the United States, the European Economic Area and India. Where UK data-protection law requires safeguards for an international transfer, we use an appropriate mechanism, such as:

• a UK adequacy regulation;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved Standard Contractual Clauses;
• another legally recognised safeguard.

Contact us for further information about the safeguards relevant to your information.

9. How Long We Keep Information

We may retain information for longer where necessary for a legal claim, investigation or regulatory obligation.

10. How We Protect Information

We use reasonable technical and organisational controls to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These controls may include access restrictions, authentication, encryption, monitoring, backups and contractual controls over service providers. No internet-based service can be guaranteed to be completely secure.

11. Your Rights

Depending on the circumstances, you may have the right to:

These rights are not absolute and may be subject to legal exemptions. To exercise your rights, contact info@fmcggurus.com. We may need to verify your identity before responding.

12. Automated Processing and AI

Our platforms may use artificial intelligence and automated systems to retrieve, organise, summarise or interpret research evidence. We do not use personal information collected through the public website to make solely automated decisions about individuals that have legal or similarly significant effects.

13. Children

Our website and commercial services are intended for business users and are not directed at children. Where research involves children, separate safeguards and consent arrangements will be used where required.

14. Third-Party Websites

Our website may link to third-party websites. We are not responsible for their privacy practices, security or content.

15. Complaints

Please contact us first so that we can try to resolve your concern: info@fmcggurus.com.

You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

16. Changes to This Policy

We may update this policy when our services, business operations or legal obligations change. The latest version will appear on this page with an updated revision date.