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FMCG Gurus & Glanbia Nutritionals Present

Hydration and Essential Health: A discussion on the evolving hydration needs of today's consumer

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Date
20th March 2025
Start time
15:00PM GMT || 10:00AM CT
Duration
30 minutes fireside chat discussion

Areas to cover:

  • Overview of consumer health in general – levels of proactivity – and a greater focus on day-to-day health.
  • Satisfaction with hydration levels and what consumers attribute a lack of satisfaction with hydrations levels with.
  • What consumers associate good hydration with (particular focus on immediate health, physical and emotional).
  • How consumers are adopting a focus on back-to-basic health and getting the core essentials right, realizing this is essential irrespective of advances in the wellness market.
  • The extent to which consumers are looking to improve their hydration, and what steps they are planning to take.
  • What steps do consumers currently take to boost their hydration (focus on limited acknowledgement outside of water and inaccurate ways to do so, such as drinking coffee).
  • Changing attitudes towards hydration products and increased trust (and the focus on making the link with clean energy).

Speakers:

Mike Hughes

Mike Hughes

Head of Research & Insight at FMCG Gurus

Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.

Bill Waltzek

Bill Waltzek

Senior Customer Marketing Manager, Glanbia Nutritionals

Bill Waltzek is the Senior Customer Marketing Manager at Glanbia Nutritionals, a world leader in dairy proteins, plant proteins, cheese, premix solutions, and bioactive ingredients.

Bill has spent the past 20+ years managing marketing teams with some of the largest retailers in the U.S. Most recently Bill has focused his career in the health and wellness space with emerging CPG brands such as Vital Proteins and O2 Hydration, as a Marketing Manager in the fitness channel and Director of Partnership and Events. Bill is also a certified personal trainer and a nutrition coach for 20 years and the owner of ForwardFit.

Kate Kehoe

Kate Kehoe

Marketing Manager, FMCG Gurus

Kate is the Marketing Manager at FMCG Gurus, bringing a blend of expertise in literature and marketing. With an interest in data-driven consumer insights, Kate oversees marketing channels and creates engaging content that resonates with audiences. She is particularly interested in analyzing and identifying emerging trends and consumer behaviors that can inform effective brand strategies and drive innovation. Her goal is to harness the power of insights to create meaningful connections between brands and consumers.

Hydration and Essential Health: A discussion on the evolving hydration needs of today's consumer webinar
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