Health & Wellness

Description

Over the last few years, consumers have experienced various worries caused by the global events occurring around them, with the first being Covid-19. As the world returns to some form of normality post-pandemic, a new era of uncertainty has been brought about due to the cost of living crisis. Rising prices are impacting not only consumers’ shopping habits, but also their emotional and physical health.

In light of the Covid-19 pandemic, a significant proportion of consumers became proactive in addressing various aspects of their health. As a result, this led to many consumers’ adjusting their dietary and lifestyle choices to facilitate their long-term health.

This Bitesize Trend Digest will look at the following areas:

• Insights into the proactive consumer, including proactive approaches to health and wellness and a greater emphasis on healthy ageing.
• An interview with FMCG Gurus’ Head of Research & Insight, Mike Hughes, revealing the current innovations in health & wellness food, and how brands can create maximum appeal for their products in the health & wellness market.
• Explores the importance of emotional wellness, long-term health, and energy enhancing products.
• Webinar insights with Nexira’s International Marketing Manager, Leslie Lannebere, discussing the weight management market.
• Insights into health and wellness trends in the soft drinks market.