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Trend Digest 2024

Hydration Matters

The link between hydration and holistic health in 2024

FMCG Gurus - Hydration Matters

Hydration Matters — cover

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  • Pages: 11
  • Topic: Health & Wellness
  • Published: 2024

Description

Our hydration free resource is designed to help brands navigate the evolving landscape of the drinks market. The resource explores consumer perceptions towards how hydrated they feel. In addition, our findings explore the interconnection of hydration with nutrition, emotional wellness, digestive health, skin health, and metabolic health.

This free resources will look at the following areas:

  • Insights into how often consumers feel hydrated.
  • What consumers associate with having good hydration levels/being hydrated with having a positive impact on various areas of wellbeing.
  • The proportion of consumers who recognize the link between skin health and overall health.
  • The number of consumers who say they understand the links of hydration and metabolic health.
  • Levels of satisfaction with cognitive health and the links with hydration.

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