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This report is based on FMCG Gurus Top Ten Trends for 2021, looking at how these trends are manifesting within the soft drinks market on a day-to-day and long-term basis. Issues such as health, safety, sustainability, and indulgence are especially important to the beverage industry, especially as it is a category that can be prone to negative sentiment from governments, media, and other health stakeholders such as doctors. The report examines what the most current trends are within the beverage market, and the implications of this for industry players.
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