Cat Care: UK

• Examine the purchasing habits of cat owners across food, treat, and supplement categories, and what attracts them to products at the point of purchasing.
• Understand what need states are prioritized when purchasing products for cats, and how value-enhancing strategies can be developed in a recessionary environment.
• Identify what health issues are of the biggest concern to consumers, and what multi-benefit claims cat owners want to see on product packaging.