FMCG Gurus - FMCG Gurus – Coffee Trends – Global Report 2023

FMCG Gurus – Coffee Trends – Global Report 2023

Geographies: Global Industries: Category Insight, Consumer Insight, Non-Alcoholic Beverages, Trend Reports Published Date: 2023

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Gain a deep dive into the global coffee market at the category level (hot and cold) and how trends are evolving.
Determine what flavor profiles most appeal to consumers, and what brands do from a sensory perspective to push the boundaries of premium.
Understand the wider role that health and sustainability claims have on purchasing habits and product perceptions within the category.

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Coffee Flavors

[NAB407] On average, how often do you drink the following hot drinks? Please select the answer that best fits Please note for these questions, we are talking about consumption and NOT purchasing - 2021

Cold/Iced Coffee

[FS889] How do you think your spending will change over the next month when eating and drinking in locations out-of-home?
[FS493] In what channels do you think you will reduce spend? Please select all that apply - 2022

Sugar and Sustainability

[FCT871] In what product categories do you like to see limited edition flavors? Please select all that apply - 2022
[FCT759] How do you rate flavor innovation in the following product categories? Please select the answer that best fits
[FCT653] How appealing do the following flavors sound? By that we mean, which flavors would significantly influence your product choice
[FCT349] Have you tried any of the following flavors in the following categories? - 2022
[FCT532] What types of flavors are you more likely to seek out in the following categories? Please select the answer that best fits
[NAB787] On average, how often do you drink the following beverages? Please select the answer that best fits Please note for these questions, we are talking about consumption and NOT purchasing
[NAB978] Where do you purchase such beverages from in the last six months? Please select all that apply - 2021
[NAB207] You state that you drink the following beverages. Have your consumption habits changed over the last six months?

Actions and Recommendations

[NAB598] What kind of information do you check for on nutritional labeling/nutri-score labeling? Please select all that apply - 2021
[NAB464] We would now like you to think about the ingredients in the beverages that you drink. Are you concerned about beverages containing any of the following types of ingredients? Please select all that apply - 2021

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