FMCG Gurus - FMCG Gurus – Digestive Health in 2022 and Beyond – Global Report

FMCG Gurus – Digestive Health in 2022 and Beyond – Global Report

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FMCG Gurus – Digestive Health in 2022 and Beyond – Global Report

 Geographies:  Global  Industries: Digestive Health, Healthy Ageing  Published Date:  2022

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Digestive health is a major topic for consumers, who increasingly recognize the link that the gut has on overall wellness whilst at the same time, suffer from a variety of related health problems. This report examines consumer attitudes towards their digestive health, such as satisfaction with their gut, the extent that they suffer from specific problems, what steps they are taking to improve their digestive health, and why.

Files included in this report:

  • FMCG-Gurus-Digestive-Health-in-2022-and-Beyond-Global-Report.pdf
  • FMCG-Gurus-Digestive-Health-in-2022-and-Beyond-Global-Report.pptx

    • If you are a user, click here to login and download the report.

Digestive health is a major topic for consumers, who increasingly recognize the link that the gut has on overall wellness whilst at the same time, suffer from a variety of related health problems. This report examines consumer attitudes towards their digestive health, such as satisfaction with their gut, the extent that they suffer from specific problems, what steps they are taking to improve their digestive health, and why.

Report Agenda and Insights available:

Attitudes to Digestive Health
  • [PRE923] Do you have plans to address the following areas of health over the next twelve months? - 2022
  • [DH506] To what extent do you agree with the following statements?
  • [DH506] To what extent do you agree with the following statements?
  • [DH506] To what extent do you agree with the following statements?
  • [DH506] To what extent do you agree with the following statements?
  • [DH472] In what categories do you like to see claims around products actively improving digestive health?
  • [DH119] Have you turned to any of the following products in the last twelve months to maintain healthy digestion? Please select all that apply - 2022
Symptoms & Actions
  • [PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022
  • [PRE018] Are you aware about bacteria that exists within the digestive system? - 2022
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply
Claims & Ingredients
  • [DH064] We would now like you to think about food and drink products that either directly promote health claims on packaging or are linked in general with addressing the following health issues? How appealing are the following claims on food and drink products? - 2022

Files included in this report:

  • FMCG-Gurus-Digestive-Health-in-2022-and-Beyond-Global-Report.pdf
  • FMCG-Gurus-Digestive-Health-in-2022-and-Beyond-Global-Report.pptx

    • If you are a user, click here to login and download the report.

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