This report explores consumer attitudes and behaviors towards Dog Health. The report examines consumers’ reasoning behind dog ownership and the timespan that they have owned their pet.
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About this report
• Examine the purchasing habits of dog owners across food, treat, and supplement categories, and what attracts them to products at the point of purchasing.
• Understand what need states are prioritized when purchasing products for dogs, and how value-enhancing strategies can be developed in a recessionary environment.
• Identify what health issues are of the biggest concern to consumers, and what multi-benefit claims dog owners want to see on product packaging.