FMCG Gurus – Exploring Adaptogens and their Role in Health and Wellness – Global Report – 2023
In this report we explore the benefits and potential of adaptogens, natural substances that are known for their ability to help the body adapt to stress and maintain balance. This report discusses various types of adaptogens, their historical use in traditional medicine, aiming to provide a comprehensive understanding of how their benefits can be applied to modern wellness and healthcare.
This report will look at the following areas:
- Understanding what Adaptogens are: in depth exploration of what adaptogens are, their mechanisms of action, and how they interact with the body’s stress response systems. Examining popular adaptogenic herbs and plants, such as Ginger, Ginseng, Turmeric, Chamomile, etc., and their unique properties and benefits.
- Health and Wellness Applications: Insights into the applications of adaptogens and their ability to help promote physical and mental well-being, from stress reduction to immune support. Covering areas such as sleep and stress, cognitive function, heart, and digestive health.
- Understanding Trends and Consumers: With the use of our data, this report aims to analyse market trends and consumer attitudes, and their preferences towards natural and functional ingredients. This information helps identify opportunities to incorporate adaptogens into potential product development and formulations.
How this can help the industry:
- Product innovation: Understanding these applications can inspire innovation in food and beverage products, leading to the development of adaptogen-infused products that cater to consumer’s growing interest in holistic health.
- Offerings for Consumers: By understanding the attitudes and behaviours of consumer preferences and demands for adaptogens, the food and drink industry can develop products that align with health-conscious trends and consumer preferences.
- Market Expansion: Incorporating adaptogens into food and beverage products allows the industry to diversify its product portfolio and tap into a growing market segment. This enables the industry to explore new avenues for growth and market expansion.
Files included in this report: