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This report examines consumer attitudes and behaviors within the food and beverage market in relation to color, textures, and flavors. The report focuses on how experimental consumers are and the reasons behind this, and how it influences their purchasing habits, as well as the importance of traditional flavors and innovation not being too disruptive. The report identifies the product categories where consumers most want to see innovation around color, textures, and flavors, and how such strategies can be implemented.
Files included in this report