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2025 GlobalTrend Report

GLP-1: Diet Food Killer or Market Opportunity

This report explores the growing influence of GLP-1 medications on food and drink consumption, assessing whether these drugs will disrupt established dietary habits or open new opportunities for product innovation.

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Sample pages. The full report includes all data and recommendations.

About this report

What this report covers

How this report helps

How This Report Can Benefit the Industry:

Identifies the scale and nature of GLP-1’s disruption across the FMCG industry.

Helps brands understand how reduced appetite, lifestyle changes, and new priorities shape product demand, helping guide innovation.

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