FMCG GURUS – Health, Wellness, and the Beauty Within Linking Outer Appearance with Inner Beauty – Global Report – 2023
This report sheds light on the link between outer appearance and inner beauty. Examining the importance of embracing both facets whilst encouraging individuals, society, and the industry to redefine and prioritize a holistic and universal approach to beauty and well-being.
This report will look at the following areas:
- Skincare and Wellness: How consumers define good skin health, including areas of concern they would like to address and see on the market (claims and products). Looking into wellness-infused skincare and the role of diet and lifestyle in nurturing healthy skin.
- Attitudes and Aspects of Skincare: Examining attitudes and expectations of skincare as a form of self-care and expression, with a focus on a holistic approach to health; nurturing both physical and emotional health.
- Rethinking Beauty Standards and Trends: Discussing evolving beauty standards and trends within the industry and how this can be redefined to align with modern day values that reflect changing consumer preferences. As well as, exploring the approach towards natural beauty, inclusivity, and personalized skincare routines.
How this can help the industry:
- Market Analysis: Recognizing the importance of inner beauty and its role between wellness and skincare can aid in the tailoring of products specifically developed towards skin health and help create new market opportunities to cater towards health-conscious consumers; through claims and ingredients.
- Product Development: Understanding the shift in attitudes towards skincare and the beauty standards can inspire better product development. These innovations can align with consumer perceptions. These insights can empower the industry to diversify their product offerings and promote products in a more engaging way.
- Promoting Health and Wellness: The findings within this report can promote a more holistic approach to health and well-being. This encourages a broader understanding of health that extends beyond physical fitness as it emphasises the importance of nurturing both inner and outer beauty.
Files included in this report: